Manager, Performance Marketing

Ezee Fiber • Houston, TX

1d

About The Position

We are seeking a strategic, analytical, and results-driven Performance Marketing Manager to lead the planning, execution, and optimization of Ezee Fiber’s paid media initiatives. This role is responsible for driving growth through data-informed strategies, managing performance across all paid channels, and building scalable frameworks for reporting and optimization. The successful candidate will balance hands-on campaign execution with strategic oversight, partnering with internal teams and agency partners to deliver measurable results across markets.

Requirements

• 5–7+ years of experience in performance marketing and/or digital media
• Expert-level, hands-on experience with Meta Ads, Google Ads
• Strong working knowledge of YouTube, Pmax, TikTok, Reddit, and programmatic platforms
• Experience managing or overseeing large budgets across multiple markets

Nice To Haves

• A degree in Marketing, Advertising, Communication, Design, or a related field is preferred but not required.

Responsibilities

• Own end-to-end execution and optimization across all paid media channels, including Paid Social, Paid Search (Google/Bing), YouTube, Display, CTV, OOH, Retargeting, and emerging channels across both Residential and Business lines of business.
• Act as the in-house performance owner alongside agency partners, overseeing daily pacing, budget reallocations, campaign launches, and in-flight optimizations to ensure accurate, timely execution across markets.
• Partner with agencies on ongoing and ad-hoc initiatives, including rapid launches, creative refreshes, test-and-learn pilots, and priority business needs.
• Translate high-level strategy and business objectives into actionable channel plans, aligned to funnel stage, market readiness, and LOB priorities.
• Analyze performance and underlying data to identify trends, diagnose issues, and drive data-backed optimizations, delivering clear, actionable recommendations to improve efficiency and scale results.
• Own performance outcomes against core KPIs including CAC, CPA, CVR, ROAS, and volume.
• Make informed budget tradeoff decisions across channels, markets, and funnel stages to maximize impact.
• Lead creative testing strategy and performance diagnostics, identifying what drives results.
• Proactively surface scaling opportunities and performance risks, recommending course corrections before issues escalate.
• Own all performance reporting and narratives, translating results into clear insights.
• QA tracking, attribution, and platform signals to ensure data accuracy and measurement integrity.
• Build forecasts, pacing models, and scenario analyses to support planning and decision-making.
• Convert complex performance data into executive-ready insights and recommendations.
• Serve as the primary day-to-day owner of agency performance, ensuring accountability and alignment to goals.
• Provide clear direction, feedback, and prioritization to agency partners.
• Collaborate closely with Creative, Analytics, Web/CRO, and Product teams to drive integrated performance outcomes.
• Establish and maintain best practices, documentation, and platform standards across channels.

Benefits

• Competitive compensation package
• Health, Dental and Vision insurance
• 401(k) with company match
• Paid time off and other generous benefit programs
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed