Manager, Partner & Channel Marketing

Linxup

15d

About The Position

The Manager, Partner & Channel Marketing owns lead generation through strategic partners, professional associations, buying groups, franchises, and event-based marketing programs. This role is responsible for building scalable partner acquisition programs and delivering pipeline through trade shows and co-marketing initiatives. This position works cross-functionally with Sales, Demand Generation, Content, and Product Marketing to activate high-intent prospects through trusted ecosystems. This is a hands-on, revenue-impacting, individual contributor role.

Requirements

• 5–10 years in: Partner marketing Channel marketing Field marketing Ecosystem marketing
• B2B SaaS experience preferred
• Demonstrated ownership of: Partner lead generation programs Trade show pipeline attribution
• Experience working directly with: Sales teams Demand generation Product marketing
• Partner activation strategy
• Event ROI modeling
• Pipeline analytics
• Campaign orchestration
• Cross-functional leadership
• Budget ownership
• SalesForce familiarity

Responsibilities

• Build and scale lead generation programs across: · Strategic technology partners · Professional associations · Buying groups · Franchise systems
• Design co-marketing strategies including: · Email campaigns · Webinars · Sponsored content · Member promotions · In-person events
• Manage partner lead flows, SLAs, tracking, and reporting
• Own partner program activation, not just recruitment
• Own the annual trade show strategy and budget
• Select shows based on: Market alignment, Pipeline potential and Historical ROI
• Partner with Sales on: o Booth staffing o Lead capture strategy o Onsite marketing opportunities o Pre- and post-show outreach.
• Build standardized event ROI reporting tied to pipeline and revenue
• Coordinate with Demand Gen & Revenue Operations on: o Campaign execution o Lead routing o Attribution & reporting
• Partner with Sales on: o Pipeline acceleration o Channel-specific sales enablement
• Partner with Content on: o Partner toolkits o Co-branded content o Event assets
• Partner with Product Marketing on: o Partner positioning o Verticalized messaging o Vertical specific competitive differentiation
• Perform other duties as assigned

Benefits

• Medical, Dental, Vision, Life and 401(k) benefits are offered
• Flexible Time Off (FTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 101-250 employees