Manager - Paid Social

Inspire•Brookhaven, GA

About The Position

Partner with and Sr Manager, Associate Manager, and the collective Media Strategy & Planning team in the activation of Paid Social, Paid Search, Programmatic and Third-Party Delivery Media for the Inspire Brands portfolio. This includes working with Sr. Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.

Requirements

5+ years of relevant experience in marketing and / or media
Hands on keyboard paid buying experience within Meta, Snapchat, TikTok, Pinterest, Google Ads, DV360, Yahoo platforms
Demonstrated experience in problem solving and managing multiple tasks
Ability to deliver results
Excellent project management skills (proficiency in Excel/PPT will be key)
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Ability to lead and influence others
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
Self-starter personality who can operate with minimal supervision
Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively
A detail-oriented approach and a desire to achieve objectives accurately
Solid quantitative and research skills, and proven data interpretation capability
Ability to learn new systems and workflows

Responsibilities

Resource for Ad Ops, IMC, MS&P, creative agency, other DGM teams, DGA, external partners trafficking questions
Troubleshooting for brand AM team members ahead of being brought to Sr. Manager
Owning and maintaining an up-to-date status doc for DG Status
Initial QA of campaigns across all channels
Assisting the creation of brand plans- initial budget allocation, starters with AMs, owning specific presentation portions and building slides, and ensuring plan is in accordance with MO along with Sr. Manager
Work with Sr. Manager to determine midflight changes- executes changes with AMs (budgets, creative, targeting) ensure all changes are made within platform, launch tracker, reflected MAF, communicated back IME and MS&P. SMs QAs.
Management of partner statuses (attending not owning), stewarding relationship for brand and partner
Ensure DV process is being followed and maintained by AMs inclusive of (Brand Safety, Viewability, OOGeo, and proper creative reports)
Proactively analyzing campaign performance and directing the team to make relevant optimizations
Pacing checks with AM (weekly cadence), ensuring MAF Updates are done by AMs on at least a monthly cadence
Support AMs in IME analytics bi-weekly calls on performance, best practice, next steps. Lead relationship with IME.
Attending MEF meetings, with initial thoughts to Sr. Manager about how it connects to bi-weekly media performance, when asked, own MEF inputs alongside AMs
Own scheduling JBP partner QBRs, coordinate with partner for full visit
Own initial QA of benefits and pacing tabs are being updated on appropriate timeline.
Deciding plan for AV credit application for Sr. Manager approval
Manage boosting and partner creative creation process, overseeing AM
Oversee messaging grid, trafficking sheet, creative workbook, etc. process to ensure all steps are being followed by AMs & Specialists
Be direct point of contact specialist development, growth, and workload balance. Delegate to AMs on training to ensure bandwidth is appropriate, and learning is key priority.
Facilitate initial audience waterfall in planning process alongside AMs to ensure saturation is aligned with goals.