Manager, Paid Social

PUBLICIS GROUPE•Atlanta, GA

70d

About The Position

The Manager, Paid Social is the day-to-day steward of social media campaign development and activation. This person will work closely with the brand experience and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks. The Manager is responsible for day-to-day management of a team of Analysts/Sr. Analysts including both project management to ensure timely delivery of all tasks and career development. This position is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Associate Media Director and Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Requirements

3+ years of directly related experience working in paid social media campaigns
Experience working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
Understanding of traditional and interactive media planning elements
Strong analytics, organizational, and communication skills
Previous leadership/management experience is preferred
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
Strong organizational, problem-solving, and communication skills

Nice To Haves

Previous leadership/management experience is preferred

Responsibilities

Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
Lead RFPing and compiling tactical recommendations
Assist in training, mentoring, and developing team members
Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
Adopt established account management standards and enhance campaign best practices
Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
Champion and facilitate communication and collaboration within the team and the agency
Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel
Provide oversight and direction to team of dedicated social media buyers
Lead regular check-ins on campaign performance and track against KPIs
Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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