Manager, Organic Community & Channel Strategy

Jerry.ai•Atlanta, GA

About The Position

Jerry has built a product used by 5 million people, but the real conversations about car insurance and repair aren't happening in our apps—they’re happening on Reddit, Quora, and TikTok. We don’t want to just ‘manage’ these channels; we want to participate in them. We’re looking for a Manager, Organic Community & Channel Strategy who can represent Jerry with authenticity and build trust with our current and future users! You’re someone who knows how to provide genuine value in an r/personalfinance thread and can just as easily navigate the high-energy culture of a TikTok comment section.

Requirements

A platform native with a visceral dislike of corporate-speak — you write with a tone that earns upvotes and moves naturally across Reddit, TikTok, and Quora
3+ years in community management or organic social, ideally in fintech, insurtech, or another consumer facing and/or regulated category
A strategic operator who builds systems, not just vibes — you understand SEO and how LLMs cite sources
Proven ability to make "boring" or "stressful" categories feel human, authentic, and worth following
A patient, curious long-game player who values organic trust over quick PR wins

Responsibilities

Build and grow Jerry's organic presence across key channels like Reddit, Quora, YouTube, and TikTok — the places our customers actually congregate
Develop Jerry's playbook for how to show up in each community: when to post, when to reply, when to stay silent
Grow Jerry’s subreddits into active, trusted communities
Build a content and engagement strategy that scales without losing authenticity, leveraging AI where it helps
Work with Growth and Content teams to ensure consistency across channels
Measure what matters: sentiment, share of voice, referral traffic, and LLM citation