Manager of SEO

DealerOn•Rockville, MD

2d•Remote

About The Position

Lead Science is a division of DealerOn, an industry leading digital business enabler to the automotive, powersports, home services, and legal industries. Our platform and products provide our clients with the ability to effectively market, engage, and transact with consumers. Our proven track record and successful growth are a result of our hyper-focus on driving in-market traffic and converting prospects to customers for our clients. The Manager of SEO will be responsible for overseeing all account work, personnel, and client communication related to the SEO team. The Manager of SEO is responsible for answering difficult questions, putting out major client fires, guiding ongoing tactic and strategy adjustments, developing and performing ongoing training for the SEO team, handling all day-to-day personnel issues, performing sales demos upon request, and performing technical SEO audits on non-SEO clients. This role is an exciting opportunity to develop a cutting-edge SEO service in new, highly competitive verticals.

Requirements

Bachelor’s Degree or equivalent industry-specific experience
Minimum of 4 years SEO experience
5 years’ management experience
Excellent attention to detail, especially with communication (written and verbal)
Experience with SEO/Site auditing tools (Screaming Frog)
Excellent content writing and content editing ability
Proficient in Microsoft Tool Suite (Excel and Word)
Proficient in Google Analytics and data analysis
Advanced experience in Local SEO

Nice To Haves

Advanced HTML and CSS knowledge
Experience working in multiple verticals within SEO (such as Legal, Home Services, and Health & Wellness)
PR and outreach experience
Experience managing processes for a large team of SEO Consultants

Responsibilities

Ongoing tactic and strategy adjustments for client book of business
Overseeing SEO Consultants
Quality control for all initial and recurring tasks completed by SEO Consultants and Specialists e.g. optimizations, linkbuilding, review responses, blog posts, social media posts, reports, and client deliverables
Hire, terminate, and oversee employees within the department
Lead monthly audits on all work being performed on the SEO team
Run demos with the sales team
Perform SEO audits on non-SEO client sites
Manage communications between departments
Execute and support projects that contribute to department OKRs, roadmaps, and churn initiatives.
Work closely with the Training team to develop education and skill development for the SEO department