MANAGER OF PAID SEARCH - GDM (GRAY MEDIA GROUP)

Gray Television•Atlanta, GA

39d

About The Position

The Manager of Paid Search leads GDM's in-house SEM team, overseeing strategy, execution, optimization, workflow, and innovation across all non-programmatic search channels. This leader is responsible for building and scaling a high-performing SEM operation, introducing advanced Google capabilities (PMAX, LSAs, Shopping, etc.), and ensuring campaigns are accurate, fast, and sales-ready. The role requires exceptional communication skills and the ability to translate technical SEM guidance into clear, client-friendly messaging. This manager works closely with the Director of Paid Media & Managed Platforms to deliver excellence at scale.

Requirements

5+ years managing SEM teams in an agency or high-volume environment
Expertise in Google Ads: LSAs, PMAX, Shopping, bid automation, SaaS platforms
Proven ability to build, train, and scale a high-performing team
Exceptional communication skills with the ability to simplify SEM for sales and clients
Strong operational discipline and ability to manage large campaign volume
Ability to work quickly, innovate, and adapt in a fast-paced digital environment

Nice To Haves

Experience working with broadcast or multi-market organizations preferred

Responsibilities

Lead and develop the Paid Search team, ensuring high-quality execution at scale
Oversee all SEM campaigns, including LSAs, PMAX, Shopping, and advanced automation tools
Drive innovation, testing, and new product adoption across search channels
Maintain strong communication with stations, offering clear, sales-minded guidance
Build efficient workflows, QA processes, and optimization frameworks
Partner with the Director of Paid Media & Managed Platforms on forecasting, product strategy, and growth
Ensure fast turnaround times and operational excellence

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