Manager of Originator Marketing

Lower•Austin, TX

18d•$90,000 - $110,000•Hybrid

About The Position

The Manager of Originator Marketing is a senior marketing leadership role responsible for building, leading, and scaling marketing support for our mortgage loan originators. This role oversees the Originator Success Manager (OSM) team and owns the strategy, systems, and content that enables originators to grow their business through consistent, compliant, and effective marketing. This leader will define proactive marketing campaigns, develop evergreen content and sales enablement assets, manage key marketing platforms, and serve as a strategic partner to both leadership and top-producing loan officers, including President’s Club-level originators.

Requirements

5+ years of experience in marketing, sales enablement, or growth marketing.
Strong experience within mortgage industry, highly preferred. Real estate or financial services may also be considered
Proven experience leading and developing marketing teams
Strong understanding of campaign strategy, content development, and sales enablement
Hands-on experience with Salesforce.com , including administering Flows and Classic Email templates
Experience managing marketing platforms, content systems, or digital asset libraries
Ability to balance strategic thinking with hands-on execution
Strong communication skills and comfort partnering with senior leaders and sales teams
Highly organized, proactive, and comfortable operating in a fast-paced environment

Responsibilities

Lead & Develop the Team
Manage, coach, and develop the Originator Success Manager (OSM) team
Set clear priorities, workflows, and success metrics for the team
Ensure consistent, high-quality marketing support for originators across the organization
Own Originator Marketing Strategy
Define and execute proactive, scalable marketing campaigns that support loan originator growth
Build and maintain an evergreen marketing content library, including email campaigns, social content, presentations, and sales talking points
Partner with leadership to align originator marketing initiatives with company goals, market conditions, and product priorities
Sales Enablement & Content Development
Create and oversee originator-facing materials such as: market update content and talking points; sales presentations and pitch decks; and campaign templates for email, social, and events
Ensure all content is compliant, on-brand, and easy for originators to deploy
Platform & Systems Ownership
Own and manage Content.Lower.com , including governance, organization, and adoption
Administer and optimize Salesforce.com marketing functionality, including Salesforce Flows, and Classic Email templates
Partner with technology, compliance, and operations teams to ensure marketing systems support scalable, compliant outreach
Elite Originator Support
Provide strategic marketing support to key originator segments, including President’s Club or top-producing loan officers
Develop elevated marketing strategies and assets tailored to high-performing teams
Measure & Improve
Track adoption, performance, and effectiveness of originator marketing initiatives
Use insights and data to continuously refine campaigns, content, and team processes