Manager of Marketing, Relationship Marketing

Strayer Education, Inc.

7d

About The Position

Sophia Learning is an industry-leading provider of low-cost, self-paced online general education courses that are transferable for college credit. We are looking for a strategic and data-driven Manager of Marketing, Relationship Marketing to join the Sophia marketing team. The role of Manager of Marketing, Relationship Marketing will be responsible for owning the development and execution of the strategic roadmap for prospect conversion marketing campaigns and automated programs. When needed, this role will also support other teams across the Sophia Learning unit to create consistent omnichannel messaging to learners as well. Reporting to the Director of Marketing, Sophia, this role will manage the strategy, planning, testing and analyzing of triggered, automated and ad hoc campaigns to support marketing channels across B2C, B2U (university partners ), B2K12 (high school audience), and other audiences as assigned. The role should integrate with our brand work, organic social, and paid channels to improve the prospect experience and drive conversion. The right person for this role is innately curious, analytical, detail-oriented, and enjoys problem solving. They should thrive in a fast-paced, entrepreneurial company.

Requirements

• Strong proficiency with marketing automation and relationship / conversion marketing best practices, particularly in email and SMS channels.
• Strong experience implementing A/B and multi-variant testing and driving from strategy to execution.
• Proficiency in Salesforce Marketing Cloud (or other CRM, though Salesforce is strongly preferred) and enterprise email service providers.
• Experience with customer analytics and taking a data driven approach to campaigns (particularly in email and SMS).
• Self-motivated with the ability to multi-task many projects simultaneously in a fast-paced environment, but knows when to ask for clarity and how to escalate concerns appropriately.
• Strong written and verbal communication skills
• Ability to analyze and present data and findings clearly, concisely, and accurately, and be able to draw meaningful conclusions and recommendations for action
• Experience in optimizing landing pages and user funnels.
• Effectively communicate, both up and down the management chain.
• 6+ years of marketing experience
• 3+ years of marketing automation platforms, ideally Salesforce or Salesforce Marketing Cloud
• 2+ years of leadership experience in the areas listed above
• B2C digital marketing experience required.
• Bachelor’s degree required

Nice To Haves

• Experience in working on SaaS or edtech products is preferred, but not required

Responsibilities

• Develop plans with clear strategic objectives and thoughtful measures of success.
• Supervise the email marketing coordinator and ensure campaigns are built and executed correctly.
• Leverage data analytics to identify key business performance insights and trends; communicate findings to internal stakeholders and business leaders across the organization.
• Partner with Learner Facing, Product, Brand Marketing, Marketing Analytics, Reporting, and IT teams to build strategic and tactical roadmaps and deliver business objectives.
• Participate in cross functional teams to support new and existing 1:1 programs to ensure strategic alignment.
• Develop and drive out ongoing optimization testing across areas of responsibility.
• Understand and stay ahead of privacy law and regulatory impact to this area of work.
• Partner with IT implementation team to build roadmap to unlock additional capabilities to leverage across campaigns (primarily in Salesforce Marketing Cloud).
• Draft creative briefs and work with internal and external creative teams to execute creative to leverage across campaigns

Benefits

• SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts.
• Non-exempt employees are eligible for overtime pay, if applicable.
• Careers - Our Benefits, Strategic Education, Inc SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences, skills and perspectives. We welcome applications from all.
• While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary.
• Our Talent Acquisition Team is ready to discuss your interest in joining SEI.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees