Manager of Marketing Programs - RiverSource

Ameriprise Financial Services, LLC • Minneapolis, MN

2d • $81,700 - $112,300

About The Position

We are looking for a Manager of Product Marketing to join the RiverSource Marketing team! In this role the Manager of Marketing Programs will plan and implement marketing programs and projects that support company objectives. The job manages the overall planning, crafting and implementation of product marketing programs and training strategies to drive key business initiatives.

Requirements

• Bachelors degree or equivalent.
• 5-7 years of relevant experience.
• Strong project management skills with demonstrated ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Proven ability to work with cross-functional teams.
• Ability to translate complex concepts into easy-to-understand language.
• Ability to think strategically, coach and influence people at all levels of the organization.
• Ability to manage multiple projects simultaneously.

Nice To Haves

• Financial Services experience preferred.
• Insurance experience preferred.
• Program management experience preferred.
• Event planning and coordination experience preferred.

Responsibilities

• Develop and implement strategic marketing plans, programs or initiatives to introduce new products and services as well as increase awareness of current business driven product initiatives.
• Work with key business partners throughout the organization to develop strategic messaging as well as an understanding of the organizational needs.
• Maintain awareness of key corporate messaging across the organization to ensure marketing strategies and initiatives reflect the business’s key priorities.
• Drive measurable program results.
• Track program participation and results and provide recommendations for improvements, execute approved recommendations quickly.
• Reports and tracks budget.
• Plan and implement marketing programs, training & education strategies, and advisor engagement initiatives to drive adoption of our solutions and strengthen relationships with advisors.
• Manage program execution design delivery to meet quality, schedule, milestone and budget commitments.
• Manage program expectations, scope, risk and changes.
• Supports development of strategic plan at the required level of detail which indicates the key dependencies, resources, the time-frame for completion of the program and the key deliverables.
• Ensure effective program implementation and execution is accountable for sustaining the assigned programs as needed.
• Accountable for continual tracking and analysis of program performance against the program plan to ensure program success.
• Support high-level sessions for program plan and schedule development.
• Ensure the goals, metrics and objectives of the program are understood and agreed upon with the program sponsorship.
• Work across various teams to coordinate and integrate plans to ensure effective program execution.
• Assess business needs and propose enhancements to appropriate senior leaders to gain support.
• Support communication plans and content delivery across channels.

Benefits

• We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager