Manager of Marketing & Brand

Gryphon Place•Oshtemo Charter Township, MI

23d

About The Position

The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company’s hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals.

Requirements

Bachelor’s degree in marketing, communication, or related field; or an equivalent amount of experience
Minimum 2 years of marketing experience
Minimum 1 year of event experience
Proficient in design programs including Canva and Adobe
Must hold a valid Michigan driver’s license and have reliable transportation for work purposes and able to lift 40 pounds
Ability to work evenings and weekends for outreach and event planning, as needed
Strong computer and design skills
Strong attention to detail
Excellent verbal and written communication skills
Ability to work evenings/weekends as needed
Ability to complete assignments on a deadline
Ability to work independently and exercise good judgment

Responsibilities

Expand Gryphon Place’s online presence through social media, web content, e-newsletters, and press releases
Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn
Evaluate and refine Gryphon Place’s marketing strategy and marketing plan
Use design programs to create marketing and promotional materials as needed for the organization
Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed
Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information.
Ensure all external communication content is consistent with the organization’s brand
Develop and implement innovative sourcing strategies to attract diverse, quality candidates
Ensure a positive candidate experience through all stages of the recruitment and selection process
Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas
Manage the organization and distribution of promotional items and materials for events, presentations, and partners
Other duties as assigned