Manager of Digital Content - Website (Hybrid)

Ochsner Health • New Orleans, LA

5d • Hybrid

About The Position

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate. We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters. Come make a difference at Ochsner Health and discover your future today! This job develops and implements strategic marketing plans to support the organization's hospitals, clinics, and/or service lines. Coordinates media schedules and placement, interfaces with approved vendors, maintains and tracks marketing budgets for individual projects, and assists with printing, production and distribution of marketing materials. Develops strategic plans including product/service line marketing plans, media plans, community relations activities, physician-related initiatives, internal and external marketing plans, and budget allocation responsibilities and maintains and enhances the quality and image of the company brand. The Manager of Digital Content - Website (Hybrid) oversees strategic website content development, budget management and multi-project coordination to support company goals. Requiring seven years of experience in digital content management (two in a supervisory role), the role demands expertise in writing, editing and managing web content, blogs and newsletters. Strong organizational, communication and technical skills are essential, along with familiarity with AP Style and brand voice. The role involves compliance with healthcare regulations and minimal physical demands in a healthcare setting. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties. This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company’s discretion.

Requirements

• High school diploma or equivalent.
• 7 years of experience in digital content management for a brand, including two years of supervision or management experience with strategic plan development and management of budgets and multiple projects.
• Proficiency in using computers, software, and web-based applications, including Microsoft Office Suite (PowerPoint, Word, Excel, SharePoint), Teams, and Zoom.
• Effective verbal and written communication skills and ability to present information clearly and professionally to varying levels of individuals.
• Excellent organizational and time management skills and ability to manage multiple projects, shifting priorities, and challenging demands.
• Proficiency in SEO research tools, such as Conductor, SEMRush, Brightedge, and Moz.
• Proficiency in online content management systems.
• Experience with project management systems, such as Trello, Asana, or Monday.com.
• Familiarity with AP Style.
• Experience writing in a brand voice.

Nice To Haves

• Bachelor's degree.
• Experience in a healthcare setting or other regulated industry.

Responsibilities

• Analyzes data to develop comprehensive, strategic website content plans for the company's service lines, hospitals, clinics, and/or programs based on operational strategic plans and goals.
• Manages client marketing, including coordinating with outside vendors and agencies, and coordinates projects with the marketing team.
• Maintains marketing budget for clients and projects.
• Manages and oversees creative development, writing, and production of website content, including blogs, web copy and newsletters.
• Analyzes data to develop website content assessments and tracks outcomes for all digital content initiatives.
• Collaborates and coordinates all marketing efforts with peers to maximize efficiency and minimize cost of all initiatives.
• Attends in-person client and department meetings as required.
• Performs other related duties as required, including: Writing and editing blogs. Writing and editing web copy. Writing and editing newsletter copy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 11-50 employees