MANAGER DIGITAL CONTENT

Sally Beauty Holdings • Plano, TX

16h • Hybrid

About The Position

This position is HYBRID working 3 days a week in our Legacy West Support Center
located in Plano, Texas

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming
world. We are the leader in professional hair color, selling and distributing
professional beauty supplies across 11 countries through our Sally Beauty and
Beauty Systems Group businesses. Sally Beauty offers products for hair color,
hair care, nails, and skin care to retail customers looking for salon quality
products at a value price. Beauty Systems Group, branded as Cosmo Prof or
Armstrong McCall stores, along with its direct sales consultants, sell
professionally branded products intended for use and resale by salons to retail
consumers.

About the role

This role sits with the BSG ecommerce department and is an evolving role
requiring flexibility, curiosity, and a willingness to pivot as business
priorities shift. Because of the high level of cross-team collaboration, this
role is hybrid and requires in-office presence in line with company policy.

The Digital Content Manager will lead and optimize content strategy across our
websites and mobile app driving engagement, personalization, and operational
excellence across all digital touchpoints.

This role combines strategic storytelling with strong operational execution,
partnering closely with the following teams: Integrated Marketing, CRM,
Ecommerce, Front-End Developers, Education, and Vendor teams to deliver
cohesive, high-impact experiences that not only drive conversion but connect
with professional audiences.

This role will be instrumental in defining and operationalizing the processes,
governance, and standards that ensure consistent, scalable, and high-performing
content across all channels.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (or equivalent experience).
• 5+ years of experience in digital content operations, eCommerce, or marketing, ideally within an omnichannel retail environment.
• Proven ability to design, document, and execute efficient content workflows and processes that scale across teams.
• Proficiency with Figma, Adobe Products, and basic creative editing for content asset updates (e.g., resizing or creating images, updating text layers, ensuring mobile optimization).
• Strong project management skills with experience using workflow tools such as Workfront, Jira, or similar platforms.
• Exceptional communication, problem-solving, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Analytical mindset with experience using performance data to improve digital experiences.

Nice To Haves

• Experience with or exposure to content management system implementation or migration projects.
• Familiarity with eCommerce, education/learning content, or vendor-supported marketing programs.
• Background in modular content, personalization strategy, or digital transformation initiatives.

Responsibilities

• Define and own the digital content playbook across web and app experiences — including but not inclusive to homepage, landing pages, education content, and campaign integration
• Partner with Integrated Marketing to translate campaign briefs into compelling onsite and in-app experiences that reflect brand priorities and drive engagement.
• Manage the end-to-end content lifecycle planning, intake, QA, deployment, and post-launch performance tracking.
• Update and adapt creative assets for digital placement (e.g., resizing imagery, updating copy overlays, optimizing for mobile) using Figma or Adobe Creative Suite.
• Establish content intake and approval processes that ensure quality, efficiency, and speed-to-market.
• Partner with internal team on the development of personalization and dynamic content strategies across digital properties.
• Partner with analytics and CRM teams to measure content performance in Google Analytics 4 (GA4), identify optimization opportunities, and inform future strategy.
• Build and maintain reports using SFCC, GA4, Power BI, and Tableau to track demand performance indicators and analyze digital behavior and trends to generate actionable insights.
• Build and document Standard Operating Procedures (SOPs) for content creation, version control, and digital publishing.
• Build and maintain modular content frameworks and reusable asset libraries to enable scalable, audience-driven experiences.
• Define and enforce content governance and workflow standards that will prepare the organization for successful CMS implementation.
• Partner with Digital Teams (operations/UI UX) to streamline work intake, tagging, and approval processes through tools like Workfront or Jira.
• Track performance, feedback, and process improvements to continuously refine content execution and efficiency.
• Coach and mentor direct report and cross-functional teams on digital publishing processes, and modular content best practices.
• Facilitate planning and alignment meetings that connect content priorities to broader business and sales goals.
• Provide constructive feedback on creative assets to ensure they meet business objectives and performance standards.
• Build and maintain modular content frameworks and reusable asset libraries to enable scalable, audience-driven experiences.

Benefits

• medical
• dental
• vision
• life Insurance
• paid vacation and sick days
• paid holidays
• tuition reimbursement
• 401(k) with company match
• in-house salon with complementary services
• varied selection of food options at our corporate campus
• Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees