Digital Content Manager

Issue One • Washington, DC

1d • Hybrid

About The Position

The Digital Content Manager is a creative and strategic communicator responsible for executing Issue One’s social media and digital content strategy. This role creates engaging, platform-native content that performs in fast-moving news cycles, while building and actively engaging online communities. Working within the strategic direction of the VP of Communications and in partnership with the Communications Coordinator, the Manager translates advocacy priorities into compelling, shareable digital storytelling. This role also leads creative direction for external partners while producing day-to-day content, including quick-turn video and real-time social media engagement, to expand reach and drive meaningful audience action.

Requirements

• 3-5+ years of experience in digital communications, social media management, content creation, or advocacy communications
• Demonstrated experience managing organizational social media accounts across platforms such as X, LinkedIn, Facebook, Instagram, and emerging channels
• Strong experience creating platform-native content (video, graphics, threads, carousels, etc.) in fast-paced or rapid-response environments
• Proficiency in digital content creation tools, including video editing software (e.g., Adobe Premiere, CapCut, DaVinci Resolve) and graphic design platforms (e.g., Canva, Adobe Creative Suite)
• Ability to translate complex policy, political, or advocacy topics into accessible, engaging digital storytelling for broad audiences
• Ability to manage and grow social media platforms using platform-specific best practices, audience insights, and content optimization strategies
• Experience leveraging AI-powered tools to support content ideation, drafting, editing, performance analysis, and platform management while maintaining authentic voice and accuracy
• Strong understanding of social media algorithms, trends, and content distribution strategies to maximize organic reach and engagement
• Ability to track, analyze, and apply performance metrics using platform analytics tools to continuously improve content and strategy
• Experience monitoring trends and producing real-time, rapid-response content aligned with fast-moving news cycles
• Ability to provide clear creative direction and manage workflows with external partners (designers, video editors, agencies) to ensure timely, high-quality deliverables
• Strong community management skills, including engaging with audiences through comments, DMs, and influencer outreach in a professional, mission-aligned voice
• Excellent writing and editing skills with the ability to adapt tone, ensure accuracy, and maintain message clarity across formats and platforms
• Strong project management and organizational skills with the ability to manage multiple priorities, timelines, and content streams simultaneously
• Ability to collaborate effectively with coordinators, external partners, and cross-functional teams to align digital content with broader communications strategies
• High emotional intelligence, sound judgment, and adaptability in dynamic and high-pressure environments
• Commitment to democratic values, civic engagement, and mission-driven communications

Responsibilities

• Create engaging, authentic, and platform-optimized content including graphics, threads, carousels, and reactive content in partnership with issue and communications leads
• Produce platform-native content that encourages participation, conversation, and sharing
• Translate complex policy and democracy reform topics into accessible, compelling digital storytelling
• Lead creative direction for content produced by external design and editing partners
• Provide raw footage and creative briefs to external partners for polished video production
• Produce quick-turn video content for real-time response and timely opportunities
• Ensure accuracy and message alignment while maintaining speed and relevance
• Maintain a steady cadence of interactive and community-centered posts
• Conduct daily social listening and trend monitoring to identify real-time engagement opportunities
• Actively engage with followers, partners, and influencers through replies, comments, and quote responses
• Manage DMs, mentions, and notifications with a community-first approach
• Participate in relevant online conversations to expand visibility and credibility
• Surface community feedback and sentiment trends to the communications team
• Build relationships with key voices and creators in online spaces relevant to Issue One's work
• Execute social media strategy across platforms (X, LinkedIn, Facebook, Instagram, and emerging channels) within the framework set by the VP of Communications
• Continuously test formats, timing, and distribution tactics to improve performance
• Track performance metrics and identify what content drives engagement and reach
• Identify new platform features and trends and integrate them into content execution
• Provide regular performance insights to the VP and Communications Coordinator
• Adapt content approach based on what's working and what's not
• Work with the Communications Coordinator to ensure social content aligns with the broader communications calendar
• Provide content to the Communications Coordinator for scheduling and posting
• Collaborate with policy, campaigns, and citizen engagement teams to identify content opportunities
• Flag emerging rapid response moments for the other members of the communications team and partner with the VP on rapid response content needs
• Coordinate with external design and editing partners on production timelines and deliverables

Benefits

• All full-time employees are eligible for a platinum health plan with 100% of the premium paid by Issue One. In addition, the organization covers 75% of the premium for all spouses and dependents of IO staff.
• Staff receives more than 50 paid days off annually, including holidays, vacation, personal time, and office-wide closures.
• Issue One provides reimbursements and stipends for commuting and any work-related travel.
• Issue One offers wellness reimbursements and student loan assistance.
• They are also eligible to be reimbursed for stepping outside of their comfort zone and doing something they have never done before.
• All staff are encouraged to participate in professional development throughout the year, and the organization hosts several opportunities for fun and fellowship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees