Manager of Business Analytics - Marketing

Koalafi•Arlington, VA

1d•Onsite

About The Position

Koalafi is seeking a Manager of Business Analytics to build and lead the analytical foundation of our growing marketing function. This is a high-impact role responsible for developing attribution frameworks, evaluating campaign and channel performance, shaping go-to-market test strategy, and partnering with marketing leadership to scale our direct-to-consumer and business-to-business marketing efforts. This is an individual contributor role, at the Manager level. In this role, you’ll work primarily with marketing and analytics to design and execute analyses that guide investment decisions, optimize performance , and accelerate Koalafi’s channel expansion across both B2C and B2B marketing. You will play a critical role in launching new paid marketing channels, optimizing lifecycle communications, and evaluating the ROI of new initiatives. This is a rare opportunity to build a marketing analytics foundation from the ground up for a high-growth fintech company—while shaping how we understand, influence, and grow our customer base.

Requirements

Bachelor’s degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics)
4–6 years of experience in marketing analytics, growth analytics, or a related field
Sound understanding of attribution models and underlying rationale for various model types
Strong SQL skills and experience working with large datasets
Proficiency building dashboards in Tableau, Looker, or similar BI tools
Experience designing and analyzing A/B tests
Comfortable working in ambiguous, fast-paced environments and excited to build something new from the ground up
Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy
You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow
Detail-oriented, proactive, and driven by curiosity and continuous improvement
This position requires regular in-person attendance at one of our two office locations (Richmond, VA or Arlington, VA). Candidates must already be located within a commutable distance to either location, as relocation assistance is not available at this time.

Responsibilities

Build Koalafi’s first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns.
Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs.
Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation.
Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams.
Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages.
Identify key drivers of engagement, conversion, retention, and reactivation.
Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership.
Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting.
Analyze channel expansion performance and evaluate early-stage metrics to inform investment decisions.
Partner with marketing managers to enhance lifecycle campaigns and improve customer onboarding, activation, and retention.
Design the B2B analytics roadmap from the ground up.
Provide data-driven guidance to retailer partners on best practices for promoting consumer financing programs.
Support performance measurement for newly launched B2B campaigns and merchant-facing marketing programs.