Manager of Audience Development and Community Engagement

Virginia Information Technologies Agency•Richmond, VA

2d•$70,000 - $75,000•Onsite

About The Position

The Virginia Museum of Fine Arts in Richmond is one of the largest comprehensive art museums in the United States. VMFA’s growing encyclopedic collection houses more than 50,000 works of art spanning 6,000 years of world history. Our holdings include the largest public collection of Fabergé outside of Russia, the finest collection of Art Nouveau outside of Paris and one of the nation’s finest collections of American art. VMFA is also home to important collections of Chinese art, English silver, French Impressionism, Postimpressionism, British sporting art, and modern and contemporary art, as well as renowned South Asian, Himalayan, and African art. Recently named the 11th-best art museum in the United States by The Washington Post, VMFA is the only US art museum open 365 days a year with free general admission. VMFA is a state-supported, privately endowed educational institution created for the benefit of the citizens of the Commonwealth of Virginia. Its purpose is to collect, preserve, exhibit, and interpret art, to encourage the study of the arts, and thus to enrich the lives of all. About the Communications and Marketing Division: The Communications and Marketing Division is responsible for creating awareness of and attracting visitors to the Virginia Museum of Fine Arts (VMFA). This division develops relevant and meaningful messaging and narratives to share among the broader community and public, primarily in the Commonwealth of Virginia. The current positioning for VMFA is unique as the only encyclopedic museum open 365 days a year with free general admission. VMFA is a community hub for all Virginians and others. The Communications and marketing division uses a variety of owned, paid and earned channels to spread the word; the Audience Development and Community Engagement department is an important outreach component to the marketing and promotion of exhibitions, programs, the permanent art collections and educational resources.

Requirements

Ability to identify unserved and underserved audiences and create targeted marketing & programming to address their needs and interests.
Knowledge of local and regional multi-cultural community leaders and their constituents.
Ability to design, promote and implement community-based arts-related programs and multi-cultural events.
Strong communication skills, verbal and written.
Ability to manage lines of communications internally, with museum staff, affiliates and groups promoting programming for underserved audiences and multi-cultural events.
Confident self-starter, able to complete projects with little supervision.
Skilled with office technology (Word Office).
Ability to lead and build teams internally with museum staff and externally with constituency groups.
Awareness and comprehension of diversity and inclusion issues. Skilled at negotiation, diplomacy, and cultural competency techniques.

Nice To Haves

Knowledge, skills, abilities and competencies typically obtained through the completion of a bachelor's level academic curriculum in communications, marketing or related field or an equivalent level of practical experience and/or training.
Extensive experience in program development, marketing and promotion of events, community engagement, communications, and personnel budget management strongly preferred.
The selected candidate must complete the Statement of Economic Interest form and associated Conflict of Interest training as a condition of employment.

Responsibilities

To develop, implement and lead programs and initiatives that expand the Museum’s audience base to include unserved, underserved, and underrepresented populations to broaden audience participation and engagement throughout the museum.
Coordinate cross-departmental initiatives to internally engage museum staff as community ambassadors to ensure internal alignment with the strategic plan for audience development and community engagement.
Engage and deepen relationships with area professional, community and civic organizations to reach new audiences; examples include Virginia Tourism Corporation, Richmond Region Tourism, Hispanic Chamber of Commerce, Asian American Society of Central Virginia, Richmond Chamber of Commerce and New Virginians, to name a few

Benefits

Vacation and Other Leave
12 Paid Holidays
Health Benefits
Sickness and Disability Program
Deferred Compensation with Cash Match
Group, Optional Life, and Long-term Care Insurance
Employee Assistance Program
Wellness Program
Retirement Plans
State Employee Resources
Agency-specific benefits such as complementary exhibition tickets and discounts on VMFA memberships, dining, shopping, classes & programs, and more.