Manager, O'Reilly Auto Parts & Craftsman Truck Series Social Media

NASCAR • Charlotte, NC

1d • Onsite

About The Position

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join in the position of Manager, O’Reilly Auto Parts & Craftsman Truck Series Social Media based in our Charlotte, North Carolina office. The Manager, O’Reilly Auto Parts & Craftsman Truck Series Social Media shapes the voice, content strategy, and programming cadence for the O’Reilly Auto Parts & Craftsman Truck Series social media platforms, ensuring NASCAR’s partner and series storytelling connects with fans while driving engagement and growth. This role requires hands-on content execution with strategic planning, working in close partnership internal teams to bring each platform to life across the NASCAR social ecosystem.

Requirements

• Bachelor's degree in marketing, communications, or related field from four-year college or university.
• A minimum of five (5) years of experience managing social media for a brand, team, or league, preferably in sports or entertainment; or equivalent combination of education and experience.
• Proficient in company-provided hardware and software, including Microsoft Office Suite.
• Working knowledge of Adobe editing software.
• Valid driver’s license
• Deep understanding of social media platforms, trends, and analytics.
• Exceptional writing and storytelling skills.
• Experience collaborating with partners and/or sponsors on branded content.
• Ability to work non-traditional hours, including weekends and overnight travel.
• Strong creative instincts, attention to detail, and a passion for motorsports culture.

Responsibilities

• Platform Ownership & Strategy Lead day-to-day programming for O’Reilly Auto Parts and Craftsman Truck Series social channels, including X, Facebook and the launch of Instagram channels for both series.
• Develop and execute distinct content strategies that reflect each series while still aligning to NASCAR’s broader social and marketing goals.
• Create and maintain an always-on content calendar that captures the energy of race weekends, partner campaigns, and key tentpole moments.
• Serve as the platform expert, monitoring trends, testing new formats, and refining tactics that drive fan engagement and follower growth.
• Creative Development & Execution Collaborate with Creative Design, Production, Editorial & Brand Social to concept, script, and publish content that delivers both brand storytelling and real-time racing coverage.
• Partner with NASCAR’s Brand Content and At-Track Production teams to plan and capture original content that fuels each series storytelling throughout the season.
• Write and edit copy for all posts, ensuring tone, accuracy, and cultural relevance across platforms.
• Partnership Integration Work cross-functionally with O’Reilly Auto Parts, Craftsman, and Partnership Marketing so each series’ presence helps meet partner objectives while still laddering up to the NASCAR brand.
• Manage social deliverables for partner campaigns and collaborate on content that authentically integrates their brands into the NASCAR conversation.
• Analytics & Optimization Use social analytics and reporting tools to evaluate performance, share insights, and evolve content strategy.
• Identify high-performing content themes and social moments that can be scaled across NASCAR’s channels.
• Weekend & Event Coverage Lead on-site and remote coverage for Truck Series events and key O’Reilly activations.
• Ensure NASCAR’s social storytelling captures the emotion, personalities, and competition of the series week to week.
• Directly supervises assigned staff.
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Benefits

• We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees