Manager, Mobile UA

2K•Kirkland, WA

1d•Onsite

About The Position

2K’s Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family of incredibly hardworking game developers. We have shipped games on almost every genre and platform, with a current focus on mobile games. What We Need: We are looking for a passionate and self-motivated Mobile User Acquisition Manager to join our Mobile Marketing Team. Reporting to the Senior Manager, Mobile User Acquisition, this role will work with a number of stakeholders to grow our existing mobile games as well as supporting future titles. This position will emphasize game-specific audience, creative, and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams. The role is inherently collaborative. Key departments that the role will interact with are: Product PMM, Creative, and Analytics teams. The role requires clear communication of complex strategies in a visual and accessible manner. This requires you to work onsite in the Cat Daddy studio location in Kirkland, WA.

Requirements

You have an analytical mind with an ability to distill complex projects into actionable items. Clarity of thought is a requirement.
You should have a comprehensive view of the entire user journey and the impact of interventions at various stages.
You should be a creative problem solver and self-starter with passion and enthusiasm for consistently getting results.
Proven experience in mobile user acquisition.
Consistent record of successfully managing and scaling UA, retargeting and creative strategies.
Strong problem solver who thinks strategically.
Able to breakdown and prioritize problems, assess opportunity areas, develop big ideas and priorities, and mobilize teams and resources to move the business forward.
Deep understanding on funnel and conversion metrics.
Requires experience working in a metrics-based environment.
Experience in data collection, analysis and reporting from multiple sources.
Understanding of UA and creative dashboards from different platforms.
Proven experience building processes and exit targets for creative testing at high velocity (~50 new creatives per month).
Advanced Microsoft Excel or Google Spreadsheet skills

Nice To Haves

A passion for games is a bonus!

Responsibilities

Development and implementation of world-class new user acquisition and retargeting strategies.
Build, run, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance.
Be proficient in current and future mobile advertising trends, including proactively introducing new advertising channels, purposefully testing new optimization methods, advocating for new ad formats and having a growth hack mentality.
Take ownership of creative testing from concept to completion.
Drive performance marketing creative strategy, establish A/B testing framework.
Monitor & measure creative performance to evaluate how UA optimizations and changes influence results.
Identify areas of improvement by analyzing performance, convert data into actionable insights.
Test and define a strategy for channel-specific creatives.
Proactively introduce new technology for automation and operational efficiency.
Cultivate business relationships with ad partners and unlock alpha/beta testing opportunities.