Manager, Mobile UA

2K • Kirkland, WA

1d • Onsite

About The Position

2K’s Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family of incredibly hardworking game developers. We have shipped games on almost every genre and platform, with a current focus on mobile games.
We are looking for a passionate and self-motivated Mobile User Acquisition Manager to join our Mobile Marketing Team. Reporting to the Senior Manager, Mobile User Acquisition, this role will work with a number of stakeholders to grow our existing mobile games as well as supporting future titles. This position will emphasize game-specific audience, creative, and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams.
The role is inherently collaborative. Key departments that the role will interact with are: Product PMM, Creative, and Analytics teams. The role requires clear communication of complex strategies in a visual and accessible manner. This requires you to work onsite in the Cat Daddy studio location in Kirkland, WA.

Requirements

• You have an analytical mind with an ability to distill complex projects into actionable items. Clarity of thought is a requirement. You should have a comprehensive view of the entire user journey and the impact of interventions at various stages. You should be a creative problem solver and self-starter with passion and enthusiasm for consistently getting results.
• Proven experience in mobile user acquisition.
• Consistent record of successfully managing and scaling UA, retargeting and creative strategies.
• Strong problem solver who thinks strategically. Able to breakdown and prioritize problems, assess opportunity areas, develop big ideas and priorities, and mobilize teams and resources to move the business forward.
• Deep understanding on funnel and conversion metrics. Requires experience working in a metrics-based environment.
• Experience in data collection, analysis and reporting from multiple sources.
• Understanding of UA and creative dashboards from different platforms.
• Proven experience building processes and exit targets for creative testing at high velocity (~50 new creatives per month).
• Advanced Microsoft Excel or Google Spreadsheet skills

Nice To Haves

• A passion for games is a bonus!

Responsibilities

• Development and implementation of world-class new user acquisition and retargeting strategies.
• Build, run, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance.
• Be proficient in current and future mobile advertising trends, including proactively introducing new advertising channels, purposefully testing new optimization methods, advocating for new ad formats and having a growth hack mentality.
• Take ownership of creative testing from concept to completion. Drive performance marketing creative strategy, establish A/B testing framework.
• Monitor & measure creative performance to evaluate how UA optimizations and changes influence results.
• Identify areas of improvement by analyzing performance, convert data into actionable insights.
• Test and define a strategy for channel-specific creatives.
• Proactively introduce new technology for automation and operational efficiency.
• Cultivate business relationships with ad partners and unlock alpha/beta testing opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees