Manager, Member Engagement & Development

INTERACTIVE ADVERTISING BUREAU, INC. • New York, NY

1d • Hybrid

About The Position

If you’re early in your sales career and ready to get in the room, build relationships, and drive real revenue, this role was built for you.

This is not a sit-back role.
This is for someone who wants to learn fast, move fast, and grow fast.

At IAB, you’ll be at the center of the digital advertising ecosystem working with brands, agencies, platforms, and industry leaders helping them stay ahead through our membership, events, and education offerings.

Requirements

• Wants to grow in sales / business development
• Is energized by people, conversations, and closing deals
• Can connect value to client needs quickly
• Is curious about media, marketing, and advertising
• Is persistent, organized, and follows through
• Thrives in a fast-paced, high-exposure environment
• Hungry, coachable, and driven

Responsibilities

• Partner with the Senior Director to manage a portfolio of current and prospective agency and brand members, driving retention, expansion, and new business
• Build and execute member engagement strategies, including outreach, calls, and email campaigns to increase participation
• Develop deep, multi-layered relationships with members going beyond revenue to connect them into IAB’s broader work (policy, standards, etc.)
• Help sell and promote IAB sponsorships, training programs, and certifications
• Maintain and grow a strong pipeline of new members, with clear next steps and targets
• Collaborate closely with the Events team to deliver integrated and high-quality member experiences
• Partner across internal teams (Events, Professional Development, Policy, Tech Lab) to ensure members are connected to the right opportunities
• Maintain strong CRM discipline (Salesforce)—tracking activity, contacts, pipeline, and next steps
• Drive account planning and follow-through across priority accounts
• Engage with members, partners, and industry leaders to gather market intelligence and insights
• Stay on top of industry trends, company movements, and opportunities to inform outreach and strategy
• Support executive-level relationship building through preparation, follow-ups, and coordination
• Help ensure a seamless member experience, resolving issues and improving processes along the way
• Contribute to team success by mentoring junior team members as you grow in the role

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees