Manager - Media

The Wendy's Company•Dublin, OH

10d•$88,000 - $154,000•Remote

About The Position

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you! The Media Manager will be responsible for leading and executing media strategy to enhance brand awareness, drive customer engagement, and support broader marketing efforts. The ideal candidate will have a strong background in media planning and buying, a deep understanding of the media landscape, and a passion for innovative marketing solutions. This role involves developing and engaging an ecosystem of external storytellers to support key campaigns, brand moments, partnerships, products, and promotions that each support the brand’s growth objectives. Specifically, this role is design to support strategic planning and development of Wendy’s social, digital, and data-led media campaigns. This involves maintaining existing partnerships as well as cultivating new vendor relationships to add relevancy and expand our marketing efforts. Responsible for a deep understanding of the digital, social, and data-enabled media marketplace, opportunities, and competitive activity to help inform evolution of Wendy’s ability to engage effectively with consumers in each space.

Requirements

Education: Bachelors Degree; Preferred major: Advertising, Communications, Marketing/PR
7+ years social marketing experience, including an understanding and familiarity with all major social platforms and 1P & 3P data usage in media
Experience working inside a creative agency, or experience managing creative agency resources
Highly organized and strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
Strong written, oral and visual communication skills.
Disciplined in execution, problem-solving and thinks with a consumer-first mindset

Responsibilities

Directs and implements the social, digital, and data-led media creative strategy and investment in collaboration with internal teams, agency partners, and external partners
Enhance brand and product awareness through culturally relevant, innovative, and/or data-lead initiatives to result in business and audience growth
Build and evolves platform strategies by maintaining and building vendor relationships and fostering a deep understanding of the marketplace
Recommends selection of creator and talent relationships across various industries such as music, entertainment, and sports to amplify brand messaging and assists creative team in execution
Manages agency creative teams to optimize campaigns and strategies