Media Manager

Cavallo•Grand Rapids, MI

About The Position

Cavallo is seeking a results-driven Media Manager to serve as a core driver of demand generation, pipeline growth, and brand visibility across paid and organic media channels. This role plays a pivotal, cross-functional role, working closely with Marketing and Sales to drive awareness, engagement, and demand among mid-market distributors through optimized media strategies. This individual will act as Cavallo’s media execution and optimization expert, owning paid search, paid social, search and answer engine optimization, and account-based media programs. They will help Cavallo scale high-quality demand, improve conversion efficiency, and strengthen Cavallo’s authority in profit and distribution intelligence. The ideal candidate brings strong hands-on experience across B2B SaaS media channels, understands long sales cycles and complex buying committees, and is comfortable operating in a data-driven, performance-oriented environment.

Requirements

4–7 years of experience in B2B media, demand generation, or growth marketing, preferably in SaaS.
Hands-on experience managing paid search (Google Ads), paid social (LinkedIn), and SEO programs.
Strong analytical skills with experience tying media performance to pipeline and revenue outcomes.
Understanding of long sales cycles, multi-touch attribution, and complex B2B buyer journeys.
Ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
Strong communication skills with the ability to clearly explain performance insights and recommendations.

Nice To Haves

Experience with account-based marketing platforms or strategies.
Familiarity with AI-driven search and discovery trends (AEO/GEO).
Experience marketing to mid-market or operationally complex B2B buyers.

Responsibilities

Own and execute Cavallo’s paid and organic media programs to drive qualified demand and pipeline growth.
Plan, launch, and optimize paid search (SEM) campaigns aligned to ICPs, buyer intent, and funnel stage.
Manage paid social programs (primarily LinkedIn) to support awareness, demand generation, and ABM initiatives.
Execute account-based media strategies in partnership with Demand Gen, Sales, and Product Marketing.
Continuously test messaging, creative, targeting, and landing experiences to improve performance and efficiency.
Own Cavallo’s organic search strategy, including keyword prioritization, on-page optimization, and technical SEO inputs.
Partner with Content and Product Marketing to optimize content for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
Monitor search trends, AI-driven discovery behavior, and algorithm changes to inform media and content strategy.
Increase Cavallo’s visibility and authority across priority search terms related to profit intelligence and distribution operations.
Monitor and analyze performance across all media channels with a focus on pipeline impact, conversion quality, and ROI.
Partner with Revenue Operations to ensure accurate tracking, attribution, and reporting across systems.
Translate data into actionable insights and optimization recommendations for stakeholders.
Manage media budgets responsibly, reallocating spend based on performance and business priorities.
Collaborate closely with Product and Campaigns/Content Marketing to ensure messaging, positioning, and value propositions are reflected consistently across media.
Partner with Sales and GTM teams to support target accounts, pipeline priorities, and campaign follow-up.
Work with Content, Web, and Design teams to ensure landing pages and assets support campaign goals and conversion best practices.