Manager, Media

Whalar Group•New York, NY

2d•$65,000 - $75,000

About The Position

We’re seeking a Manager, Media to leads hands-on execution of paid social media campaigns and support strategy development. This role will support the Senior Manager role to ensure successful delivery and optimization of high-value media campaigns, driving performance and helping to develop campaign recaps. The Manager, Media is a skilled in execution and paid social media optimization, responsible for the successful, hands-on delivery and reporting of high-value paid social campaigns. This role partners with Senior Managers to execute media strategy, ensure campaign performance, and contribute to post-campaign recaps, acting as the primary driver of tactical excellence.

Requirements

3–4 years hands-on experience in paid social media platforms, with a track record of contributing to successful campaigns
Familiarity and direct experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Snapchat Ads Manager
Current knowledge of platform-specific features and products
Previous use and understanding of tracking pixels, UTM parameters, and ad implementation techniques
Strong verbal and written communication skills, with the ability to convey strategies and insights to a variety of stakeholders
Flexibility and strong problem-solving skills in a results-driven environment

Responsibilities

Campaign Execution & Optimization
Support campaign execution on all social platforms, including meticulous campaign setup, rigorous QA, and post-launch verification
Analyze campaign performance daily, recommending and implementing A/B tests and real-time optimizations to maximize ROI
Assist Senior Manager in efficient budget pacing and identifying risks to profitability
Ensure the correct implementation and functionality of tracking pixels, UTM parameters, and ad implementation techniques for campaigns
Participate in the development of Creator marketing strategies
Data Analysis & Reporting
Utilize advanced analytics tools to pull, analyze, and interpret performance data for regular reporting
Contribute to strategy development by using performance data to inform strategic decisions and help recommend solutions to client challenges
Assist in the creation and finalization of comprehensive campaign wrap reports and performance summaries
Client & Team Coordination
Serve as the day-to-day media point of contact for mid-level client stakeholders
Proactively anticipate client needs and escalate complex issues or urgent challenges to the Senior Manager for resolution
Independently model professional standards and reinforce team and campaign consistency