Media Manager

Scotts Miracle-Gro • Marysville, OH

5d

About The Position

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply! Role Summary: acts as the chief architect and vital link between our internal Brand teams, Sales leadership, and the Integrated Agency Team (IAT). This role bridges high-level strategy with ground-level execution, driving the holistic media vision for our portfolio of category-leading brands. You will be responsible for full-funnel paid media—from upper-funnel brand equity building (Linear TV, CTV/OLV, Audio, Social) to lower-funnel conversion and Retail Media activation (Amazon, Walmart, Home Depot). Acting as a consultant and subject-matter expert, you will synthesize complex market dynamics into clear strategic directions, ensure campaigns are optimized for maximum ROI, and future-proof our media approach through innovation and cross-channel synergy.

Requirements

• Education: Bachelor’s Degree in Marketing, Communications, Business, or related field required; MBA or advanced degree strongly preferred.
• Experience: 7–12 years of progressive experience in media planning/buying and brand strategy, with a significant portion dedicated to CPG brands. (Agency experience is a strong plus).
• Retail Media Expertise: Deep knowledge of the RMN ecosystem (Amazon Ads, Walmart Connect, etc.), including clean rooms, attribution models, and JBP negotiations.
• Technical Acumen: Strong understanding of digital advertising tech, algorithmic bidding, full-funnel media mechanics, and advanced measurement (MMM, MTA).
• Leadership & Soft Skills: Superior executive presence, negotiation, and storytelling skills. Proven ability to influence senior decision-making, juggle multiple projects simultaneously, and collaborate across a matrixed organization.

Responsibilities

• Strategic Leadership & Integrated Planning
• Architect the Vision: Lead the development of annual operating plans and long-term media strategies, challenging the status quo to find high-impact opportunities in emerging platforms.
• National & Retail Synergy: Architect a unified "One SMG" media approach. Ensure seamless integration between National Brand investments and Retail Media to maximize enterprise ROI and eliminate channel conflict.
• Audience Strategy: Act as an expert on the "shopper," utilizing path-to-purchase insights to effectively target audiences across both offsite and onsite environments.
• Agency Management & Campaign Execution
• Partner Management: Serve as the primary strategic and day-to-day point of contact for external media agencies and RMNs, ensuring organizational priorities are clearly reflected in all planning and buying.
• Execution & Optimization: Partner with analytics teams to translate business goals into KPI-focused activities (ROI, CPA, CTR, Viewability). Proactively review performance data to pivot targeting, optimize algorithmic bidding, and test messaging.
• Advanced Retail Media Mastery
• Strategic Partnerships: Drive Joint Business Planning (JBP) conversations with key Retail Media Networks to unlock beta opportunities, first-to-market activations, and exclusive data partnerships.
• Data-Driven Activation: Lead the execution of campaigns for major retailers (Amazon, Walmart, Home Depot), constantly monitoring competitor activity and expanding RMN capabilities to capture immediate growth opportunities.
• Financial Stewardship & Analytics
• Budgeting & Forecasting: Oversee complex budget allocation models across brands and channels. Maintain specific SBU media budgets, ensuring alignment with POs, tracking pacing, and ensuring efficient fund utilization.
• Data Translation: Synthesize Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and performance data to recommend investment shifts and deliver clear, actionable recommendations for future campaigns.
• Innovation & Testing: Develop and own a scalable "Test & Learn" framework. Design rapid-cycle experiments to validate new audiences and creative formats, codifying learnings for the broader organization.
• Stakeholder Influence & Mentorship
• Executive Storytelling: Translate complex media data into compelling business narratives for Executive leadership, Brand Directors, and Sales VPs to secure buy-in for strategic pivots.
• Cross-Functional Collaboration: Facilitate frequent collaboration with internal stakeholders (Brand, Shopper, Sales, Finance) and provide mentorship to junior team members to elevate the organization's collective media IQ.

Benefits

• Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more
• We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future. Career growth at our company is not always a ladder. It’s much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.
• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
• Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager