Manager, Media Measurement and Optimization
About The Position
The Manager, Media Measurement and Optimization, is responsible for supporting the newly created enterprise media measurement framework and KPIs, taking an integrated approach to media reporting across audience, channel, site, creative, and media initiatives. This unique role will help curate measurement strategies for enterprise-based media programming across disease states. The manager will partner closely with the media agency and other key constituents in the CMO organization to support the development of audience-centric, insight-driven media optimization programs to improve marketing ROI. The ideal candidate is a data-driven, strategic analyst who will apply experience in data analysis to translate reporting with a focus on delivering measurable financial results. This role is critical in supporting the creation and building of a new program, functionality, and capability within Pfizer. The newly founded team's responsibilities encompass all aspects of media data and analytics reporting, including driving forward an integrated cross-channel measurement program, audience analytics, content and site behavior, and optimization recommendations. The manager will also collaborate with Strategy, Performance & agency teams on optimization reports and process improvements.
Requirements
- Applicant must have a bachelor's degree with at least 4 years of experience; OR a master's degree with at least 2 years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
- Knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
- Prior experience in media analytics, especially digital media
- Understanding of media data KPI calculations & definitions
- Understanding of data-driven media planning and buying approaches
- Experience in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.
- Experience translating data insights into actionable recommendations for executive decision-making
- Proven ability to work collaboratively across multiple teams
- Exceptional interpersonal skills and mastery of working in a matrixed environment
- Strong writing, presentation and influencing skills
- Excellent communication skills; can articulate complex concepts to a diverse audience
- Creative, innovative problem solver who leads with insights derived from data
Nice To Haves
- 5+ years Marketing or Media experience in a professional environment strongly preferred
Responsibilities
- Successfully collaborate across stakeholder teams.
- Work directly with agency partners to review and translate media optimization reporting to business objectives.
- Support the implementation of the newly created media measurement framework.
- Leverage insights, reporting, and data, in partnership with agency analytics partners, to provide strategic and tactical recommendations that tie performance to improved business and customer outcomes.
- Support integration and translation to shift media reporting from channel and diagnostic to insightful and actionable insights that are audience-led and consider site and creative performance.
- Partner closely with analytics 3rd party providers to spec out program goals, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey.
- Supports media measurement strategy across paid, owned and earned channels, translating data into insights and actions for key stakeholders internally.
- Develop deep understanding of Pfizer Primary Care brands of ownership, in an effort to orchestrate the optimal media and audience strategies.
- Build dashboard and data visualizations with clean and clear storytelling.
- Act as successful role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential.
Benefits
- a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
- paid vacation, holiday and personal days
- paid caregiver/parental and medical leave
- health benefits to include medical, prescription drug, dental and vision coverage
- participation in Pfizer’s Global Performance Plan with a bonus target of 15.0% of the base salary
- eligibility to participate in our share based long term incentive program
- Relocation assistance may be available based on business needs and/or eligibility.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
Number of Employees
5,001-10,000 employees
