Manager, Media Effectiveness

dentsu•New York, NY

3d•$68,000 - $105,000•Hybrid

About The Position

The Manager, Analytics will be part of a cross-functional team and is responsible for providing analytical support to both internal and external clients. The person in this position takes ownership by managing their workload and completing tasks with little structure. He/she/they works seamlessly across multiple smaller clients or projects that help improve marketing performance. The ideal candidate will be an active participant on the business, constantly engaged and contributing ideas.

Requirements

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
2+ years in a quantitative business environment
Experience in marketing or media analytics
Excellent problem solving and critical thinking skills
Excellent written and verbal communication skills
High attention to detail
Proficient in PowerPoint with advanced Excel skills
Strong interpersonal skills with ability to collaborate across teams
Experience in Measurement (BLS/SLS/MarTech/Search Lift/Closed-Loop/Incrementality/Foot Traffic)

Nice To Haves

Experience in data visualization (Excel, Tableau, Power BI, Datorama) is a plus
Experience in SQL, Python, or R is a plus

Responsibilities

Determine data sources and information needs and develop new data source documentation to provide data engineering direction
Access and compile large volumes of media, custom and syndicated data from disparate sources into concise and precise information
Ensure data quality by QAing and resolving data discrepancies for reporting
Collaborate with diverse teams across multiple time zones to ensure account deliverables are being met
Understanding of ETL process and ability to query database
Ability to handle multiple assignments and meet tight deadlines
Understand the business processes and leverage the procured knowledge in Planning, Execution and Reporting
Interpret data and analyze results to generate insights and produce visuals (charts, graphs) and presentations for summary trend statistics
Conduct deeper dives to find specific answers to client inquiries
Produce easy-to-understand, error-free, timely deliverables and effectively communicate findings
Handle small data pulls (ad hoc requests) with limited support and provide support for larger data needs.
Develop automation via scripts, macros or efficiency models to streamline repetitive tasks.
Develop client relationships and partners with internal stakeholders, management, and leadership
Mentors and educates junior team members on job-relevant skills (SQL, Tableau, etc.)
Demonstrates strong analytical, project management, storytelling and communication skills.