Media Manager

FanDuel • New York, NY

4h • $111,000 - $139,000 • Hybrid

About The Position

The Media and Partnership team at FanDuel is looking for a Media Manger to help design, track, negotiate and oversee the media planning for the FanDuel Predicts product. The goal of this role is to assist in driving acquisition and ultimately significant revenue growth through the management of the media planning discipline. Media channels under the purview of the role include TV, OTT/Streaming, Audio both terrestrial Radio and Digital Audio, Direct Mail, and OOH/dOOH. The ideal candidate will know how to develop and navigate key relationships with both agency partners and key vendors to guide the media planning process.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

• 5+ years of experience managing respective channels
• 2+ years of experience in managing or mentoring people required
• A bachelor's degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the client side
• Meaningful experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC & LTV) and understanding of the utilization and relationship between them
• Analytical mind with a strong understanding of underlying data and methodologies used to inform decision making and drive performance management
• Strong knowledge of the marketing landscape
• Experience negotiating favorable rates and deal structures with advertising partners
• Strong understanding of marketing testing and reporting methodology
• Ability to succinctly communicate both verbally and in writing, and provide clear direction on projects
• Ability to interface with a wide range of internal teams and ability to build strong relationships internally and externally
• Advanced Excel skills required
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize

Nice To Haves

• Knowledge or understanding of the business and culture of sports and gaming preferred
• Experience working across multiple businesses within a larger corporate structure is preferred

Responsibilities

• Assist in strategy development, execution and optimization of the paid media programs within the marketing team, including TV, OTT/VOD, Audio, Direct Mail, and OOH/DOOH
• Manage day-to-day relationships w/ key external agency partners and media vendors to ensure relationships are strong, channels/business objectives are achieved, and deliverables are consistently and accurately met
• Responsible for successful management of program KPIs and on-going validation of performance
• Support the budgeting, forecasting and KPI development for respective programs
• Deliver weekly and monthly reports inclusive of competitive share of voice, creative rotations and pacing
• Create and present insightful and actionable content for various meetings with larger stakeholder groups
• Lead the budgeting, forecasting, and KPI development for respective programs
• Work cross-functionally with media channel owners to drive impactful brand marketing as well as ensure investment, CPA, and player value/ROI targets are achieved on a monthly, quarterly, and annual basis
• Liaise with internal stakeholders across SBK, DFS, Picks, Predicts, and F2P commercial and operations to ensure alignment on media strategy, identify key acquisition marketing opportunities, and spot trends & criticalities
• Drive on-going assessment of FanDuel Group's media proficiencies, identify areas for improvement and prioritize the test and learn roadmap
• Act to operationalize MMM throughout the media and partnerships ecosystem
• On-going reporting, analysis, evaluation optimization and recommendations for respective channels
• Mentor and/or manage junior members of the team to foster an environment that encourages intelligent risk taking, innovation and creativity

Benefits

• We offer amazing benefits above and beyond the basics.
• We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
• Benefits differ across location, role, and level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level