Manager - Marketing

WescoGlenview, IL
27d

About The Position

As the Manager - Marketing, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans, demonstrating a clear understanding of people and how to build awareness about Wesco’s products, services, and solutions to satisfy their needs. You should be comfortable with day-to-day marketing activities as well as contributing to the long-term strategy while focusing on meeting deadlines, being responsive to changing business needs, and managing and inspiring a team of motivated professionals.

Requirements

  • Bachelor’s Degree – Marketing or Business Administration required; Masters’ Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
  • 7+ years experience in product or field marketing
  • 3+ years experience in strategic business planning
  • Marketing strategy and implementation
  • Strong creativity and entrepreneurial drive
  • Strong written and verbal communication skills
  • Strong research and analytics skills
  • Highly organized and detail-oriented
  • Ability to work in a fast-paced, dynamic environment
  • Ability to influence others, meet deadlines, and deliver results
  • Ability to travel 0-25% of the time

Nice To Haves

  • 5+ years experience in product or field marketing preferred
  • Experience in Industrial/B2B marketing preferred; distribution experience a plus preferred
  • Industry knowledge, including suppliers, customers, and competitors preferred
  • Experience in hiring, training, developing, managing and appraising personnel preferred

Responsibilities

  • Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.
  • Implement marketing plans and manage associated marketing activities.
  • Develop marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
  • Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.
  • Recommend methods for developing existing or related markets and expanding into new ones.
  • Keep informed of new marketing approaches and products, services, and solutions offered by competitors.
  • Utilize Wesco’s project management system to ensure timely execution of projects and role clarity of creative department.
  • Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.
  • Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.

Benefits

  • For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents.
  • For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan.
  • In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans.
  • Additional details about benefits are available here.
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