The Hollywood Reporter: Manager, Marketing Strategy

Penske Media Corp. • Los Angeles, CA

30d • Hybrid

About The Position

The Hollywood Reporter is currently seeking a Manager, Marketing Strategy that will operate at the intersection of creativity, strategy, execution and data, leveraging their expertise to develop and execute compelling cross-platform marketing campaigns aligned with advertisers' goals and the company's brand. This collaborative and hands-on role will balance ideation, project management and partnership building to drive revenue within a fast-paced entertainment publishing environment.
As a Manager, Marketing Strategy, you’ll play a role in shaping the company’s creative identity while fostering meaningful connections between advertisers and a culture-rich audience. This role provides an excellent opportunity to innovate, grow, and thrive within a collaborative environment fueled by creativity and passion for the entertainment industry.

Requirements

• Minimum 6 years of experience in publishing, marketing, agency work, or digital media, with expertise in developing custom content and integrated campaigns.
• Experience developing and executing live media/event campaigns for consumer brands
• Exceptional creative writer and storyteller with a demonstrated ability to craft compelling narratives.
• Proficient in creative presentation tools, including Keynote, PowerPoint, and Excel.
• Strong ability to ideate creative concepts independently and translate them into actionable marketing opportunities for advertisers.
• Proven experience managing multiple projects, tight deadlines, and workflow prioritization in a fast-paced environment.
• A team player with a flexible, cooperative spirit and the ability to collaborate with various teams and personalities.
• Enthusiasm for entertainment, film/TV, and a strong appreciation for THR.
• Solution-oriented mindset — proactive problem solver, strategic thinker, and quick learner driven to improve processes and outcomes.
• As THR values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Nice To Haves

• Some experience with entertainment or awards season-related campaigns is a bonus.

Responsibilities

• Marketing Campaign Development
• Lead brainstorms for mid-to-large budget campaigns and develop innovative, cross-platform marketing strategies that align with advertiser goals and brand identity.
• Conceptualize and execute compelling, 360° marketing campaigns that seamlessly blend live events, branded content, video, and digital initiatives.
• Develop winning live media/event packages that appeal to the marketing needs of blue chip and/or consumer brands.
• Cross-Department Collaboration
• Act as a central strategic lead across internal teams — including sales, editorial, video, PR, account management, and events — to shape and implement integrated marketing strategies that leverage the company’s unique assets.
• Work across departments to gather data, apply audience research insights, design compelling copy, and harness performance analytics to craft solutions for client needs.
• Marketing Material Development
• Create clear, concise marketing materials that show how the company’s platforms can work collaboratively to support client objectives.
• Ensure consistency and innovation in the messaging, storytelling, and presentation format of all materials, including general materials, proposals and pitches.
• Program Execution
• Lead the end-to-end delivery of select sold programs, including resource allocation and vendor partnerships, ensuring seamless execution and measurable success.
• Troubleshoot and resolve issues for live campaigns, addressing challenges quickly and professionally.
• Data Analysis
• Analyze audience behavior, editorial performance trends, and content engagement opportunities across THR’s platforms.
• Monitor marketplace and advertiser trends to inform marketing initiatives and identify opportunities for strategic growth.
• Track program performance and collaborate with digital teams to optimize campaigns and create client-facing case studies.

Benefits

• PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
• Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
• Employee Assistance Program
• Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• 401(k) Retirement Plan with an Employer match.
• Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
• Flexible Vacation Policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed