Manager, Marketing Strategy, Originals Marketing

Warner Bros. Discovery

1d•$84,000 - $156,000

About The Position

The Marketing Strategy Manager for HBO Max Originals Marketing is a culturally fluent, big-idea-driven global marketer who will assist in the 360-campaign development for title-level campaigns for original series like Harry Potter and The White Lotus. This role sits at the intersection of storytelling, audience, and cultural impact – while laying the foundational elements for cross-functional teams with heightened areas of focus in campaign planning, insights, social strategy, brand partnerships, promotions, stunts, and owned/earned/paid media. In addition to developing long lead go-to-market campaign strategies, you will manage day-to-day campaign execution (pre, in, and post-season) to deliver breakthrough integrated global marketing campaigns. This position will report to the Vice President, Originals Marketing.

Requirements

7+ years content marketing experience, driving interest, viewing and engagement for TV series and/or films
Possess a sincere love for streaming entertainment, television, movies, and storytelling; fan of Harry Potter a big plus
Proven ability to think strategically and execute go-to-market plans that meet the HBO standards of creative and executional excellence
Strong written and verbal communication and effective presentation skills and collaborative, team player mentality are a must
Strong multi-tasking, organizational, and time management skills
Experience with developing and executing experiential activations
Experience with paid and social media campaign planning
Experience with developing and executing brand partnerships programs
Experience with quantitative and qualitative competitive analysis, including knowledge of robust media landscape and programming
Understanding of the current dynamic entertainment landscape, competitive creative campaigns and consumer trends
Experience with Photoshop, Google Slides, Microsoft Office Suite, and SharePoint is a plus
Bachelor's degree in a related field

Responsibilities

Develop and evolve strategic framework title-level campaigns, informed by data, audience & research insights.
Work closely with internal cross-functional team leads across creative, social, brand, PR, media, in-app, product, research, legal, international and distribution/partner marketing to ensure campaign strategies ladder-up to broader campaign objectives.
Support Directors and Marketing Strategy Leads in managing external agencies and internal creative partners in the development of experiential activations, promotions, partnerships, in-app campaigns, CRM efforts, paid media, and social strategy.
Key partner in paid media strategy and planning, including identifying platforms/channels that align with audience strategies and managing creative and editorial placement strategies and partnership executions.
Develop social strategies in line with broader campaign objectives to drive and foster communities and fandoms for our shows online, leaning into social insights, platform best practices, and innovation.
Develop influencer/creator strategies to reach and engage relevant fan segments.
Contribute to, build upon, and help facilitate big ideas (promotions, earned media stunts, activations, partnerships) that breakthrough in a cluttered, competitive consumer landscape.
Take bold swings with creative ideas grounded in strategy and insights.
Manage external agencies that execute stunts, experiential promotions, and consumer experiences including day-to-day communication, production timelines, asset trackers, budgets, etc.
In partnership with Ad Sales, Consumer Products, Production (as needed), support the execution of all partnerships and promotions with third-party brands across our distribution pipeline to drive viewership and broaden the reach of the marketing campaign.
Craft and present marketing campaign decks that communicate pitches, big ideas, and go-to-market plans for numerous stakeholders.
Evaluate campaign performance across multiple KPI’s with a deep understanding of analytics and how performance metrics inform and adjust strategies, providing actionable recommendations throughout the campaign lifecycle.
Ability to juggle multiple projects with strong project management, communication, and organization.
Assist with invoicing/budget tracking across campaigns and other team initiatives
Contribute to a team culture that breaks the mold, fueled by innovation and creativity in a fast-paced environment, with positive and transparent collaboration.