Marketing Strategy & Operations Manager

Ashford Communities•Houston, TX

just now

About The Position

The Ashford team is growing, and we are looking for our next Ashfordian! Ashford Communities is seeking a Marketing Strategy & Operations Manager to lead the execution, coordination, and operational effectiveness of the marketing function across our multifamily portfolio. This role is intentionally designed as a hands-on, execution-oriented leadership role, not a high-level brand or vision role. The Marketing Strategy & Operations Manager will be responsible for translating company priorities and leadership direction into clear marketing plans, campaigns, systems, and deliverables, while managing day-to-day marketing operations and global marketing resources. This individual will ensure that marketing work actually gets done—on time, on brand, and with measurable impact on occupancy, lead flow, and leasing performance. This position reports directly to the SVP of Operations, who is ultimately responsible for marketing strategy, priorities, and results.

Requirements

3–5+ years of experience in marketing, operations, or a related execution-focused leadership role.
Proven ability to manage complex workflows and multiple initiatives simultaneously.
Strong organizational, prioritization, and project management skills.
Experience coordinating work across distributed or global teams.
Comfort operating in a fast-paced, evolving environment with imperfect information.
Strong written and verbal communication skills.
Data-literate with the ability to interpret dashboards and performance metrics.
Experience in multifamily, real estate, or service-based industries.
Exposure to digital marketing channels (ILS, SEO/SEM, paid media, websites).

Nice To Haves

Experience working closely with operations or sales teams.
Familiarity with process improvement, operational excellence, or systems thinking.

Responsibilities

Own the execution of marketing initiatives across the portfolio, ensuring alignment with company priorities set by executive leadership.
Translate high-level direction into clear scopes, timelines, owners, and deliverables.
Manage and prioritize the marketing project pipeline, ensuring focus on the highest-impact work.
Ensure marketing campaigns, programs, and assets are delivered on time and meet quality standards.
Function as the operational backbone of the marketing department, bringing structure, cadence, and accountability.
Manage and coordinate day-to-day work for global marketing resources (call center team, web development, graphic design, and marketing support roles).
Assign work, clarify expectations, and monitor throughput and quality.
Serve as the primary point of coordination between U.S.-based leadership and global team members.
Partner with IT / Operational Excellence leadership as responsibilities shift or evolve (including potential future transition of call center oversight).
Oversee execution of key marketing channels, including:
ILS platforms
Digital advertising
Website updates and performance
Social media scheduling and execution
Referral and reputation programs
Ensure campaigns are consistent, well-coordinated, and properly rolled out to the field.
Work closely with Sales Enablement & Field Marketing leadership to ensure marketing efforts support leasing realities.
Own marketing dashboards, reporting, and performance tracking.
Monitor lead flow, conversion trends, campaign effectiveness, and operational KPIs.
Surface trends, issues, and opportunities to executive leadership.
Ensure marketing decisions are informed by data, not just activity.
Partner closely with Operations, IT/R&D, Sales Enablement, and Property Leadership.
Serve as the marketing liaison for operational initiatives that require communication, rollout, or change management.
Ensure consistent messaging, execution standards, and expectations across the portfolio.
Support evaluation, implementation, and governance of marketing tools and vendors.
Ensure tools are used consistently and effectively.
Monitor vendor performance and value delivered.
Support budget tracking and spend monitoring within guardrails set by executive leadership.
Ensure marketing dollars are tied to measurable outcomes.