Manager, Marketing Intelligence

Tulsa Innovation Labs LLC • Tulsa, OK

just now • Onsite

About The Position

The Manager of Market Intelligence will serve as our embedded economist and industry strategist. You'll be the person our team turns to when facing complex strategic decisions that require rigorous analysis and clear thinking. To achieve your goals, you'll work across diverse data sources: traditional economic indicators, company financials, supply chain intelligence, venture and private equity flows, workforce trends, and policy developments, synthesizing information that lives in different places into a coherent picture of opportunity. Rather than a generalist research role responding to ad hoc requests, you'll work across the TIL team to proactively build the analytical infrastructure and strategic intelligence that allows TIL to move with both confidence and speed.
This role requires someone who brings analytical sophistication to complex industry questions while staying grounded in what matters most: creating economic opportunity for people across our region. You'll need to understand market dynamics, competitive positioning, and industry trends, but always with an eye toward the tangible outcomes that drive our work.

Requirements

• Bachelor's degree in economics, urban planning, public policy, business analytics, or related quantitative field
• 4-6 years experience conducting sophisticated economic, market, or industry analysis
• Demonstrated expertise with quantitative methods: statistical analysis, econometric modeling, financial analysis, and data visualization
• Proven ability to work across multiple data types and sources: economic indicators, company financials, market research, workforce data, industry reports, policy documents
• Experience answering ambiguous strategic questions through rigorous analysis: defining the right analytical approach, assembling relevant data, and delivering actionable recommendations
• Excellent project management and organizational skills with ability to manage multiple priorities
• Ability to work independently and collaboratively in a fast-paced environment

Nice To Haves

• Master's degree in Economics, Business Administration, Urban Planning, Geography, or related field
• Experience in economic development tools and statistical analyses (e.g., incentive modeling, cost-benefit analysis, labor market and real estate analytics, benchmarking)
• Strong financial and quantitative analysis capabilities to inform direction and competitiveness
• Experience conducting site selection research or supporting corporate location projects
• Experience preparing investment memos or diligence summaries for investment decisions

Responsibilities

• Synthesize multi-source intelligence on target industry clusters to identify supply chain vulnerabilities creating local business opportunities, determine which subsectors show strongest growth signals, assess how regional wage and skill requirements compare to workforce capacity, and evaluate cluster trajectory and regional opportunity
• Develop investment memos assessing potential corporate partners, startups, or attraction targets, combining quantitative analysis (market size, growth rates, competitive position, capital efficiency) with qualitative assessment (strategic fit, mission alignment, community benefit potential)
• Analyze venture capital and private equity activity patterns to identify emerging subsectors, validate market momentum, and understand where capital is flowing within our target industries
• Monitor federal funding landscapes and policy developments; model implications for regional competitiveness and translate into actionable recommendations for TIL
• In partnership with executive leadership, design KPI frameworks and dashboards that measure both cluster development progress and inclusive outcomes
• Conduct economic and fiscal impact modeling using multiple methodologies; assess not just aggregate effects but distributional impacts across wage levels, geographies, and demographics
• Develop comparative analyses of peer tech hubs and economic development strategies, extracting lessons applicable to Tulsa's context and identifying differentiation opportunities
• Author external-facing reports and analytical content that demonstrates regional competitiveness and TIL's strategic impact—including labor market observatory reports, industry briefs, investment memos, and company-facing materials for business attraction. Working with our marketing and communications team, translate technical analysis into accessible narratives that build credibility with corporate prospects, funders, and policymakers
• Author external-facing reports and analytical content that demonstrates regional competitiveness and TIL's strategic impact—including labor market observatory reports, industry briefs, investment memos, and company-facing materials for business attraction. Working with our marketing and communications team, translate technical analysis into accessible narratives that build credibility with corporate prospects, funders, and policymakers
• Map multi-layer industry ecosystems: anchor companies, tier-1/2/3 suppliers, research assets, talent pipelines, capital networks, and infrastructure in order to identify structural gaps and integration opportunities for local firms
• Develop target company profiles and market intelligence packages for business attraction, combining quantitative screening (growth trajectory, capital structure, operational footprint) with strategic assessment (cluster fit, workforce alignment, community investment track record) to anticipate decision-maker questions with data-driven answers
• Scan adjacent industries and emerging technologies to identify convergence opportunities or disruptive threats requiring strategic response
• Other duties as assigned

Benefits

• 100% employer paid medical, dental, and long-term disability for full-time employees only. Option to add vision and dependents.
• 401(k) employee and employer contributions
• Paid time off to support you while you are out of the office
• Paid holidays so our employees can spend time with those they care about.
• Employer-paid AD&D life insurance, with employee option to add supplemental life insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level