Coordinator, Product Marketing & Commercialization, Ad Marketing & Intelligence

Paramount • New York, NY

1d

About The Position

The Product Marketing & Commercialization team is a group of product marketers and strategists within the Ad Sales organization who translate Paramount’s IP, platforms, and inventory into market-ready advertising products. This team defines packaging, positioning, pricing, and go-to-market strategies that drive scalable revenue.
We’re seeking a Coordinator to join the team that is responsible for designing broadly sellable offerings and solutions, marketing our capabilities by developing resources to support sales and pitch efforts, and collaborating across Paramount Advertising—as well as with our editorial, product, and platform teams—to maximize ad revenue and identify new opportunities. We’re seeking an entry-level Coordinator with a passion for entertainment, media, marketing, and the business of ad sales, along with a curiosity to learn and grow in the industry.

The Coordinator of Product Marketing & Commercialization sits within the Ad Marketing & Intelligence organization of Paramount Advertising and is responsible for assisting in the development of sales enablement materials and maintenance of associated IP management tools (such as Airtable) for Paramount’s tentpoles, priority Specials and show programming, such as The Daily Show. The ideal candidate is highly organized, solutions-oriented, and thrives in a fast-paced and quickly evolving marketplace. This role will support and specialize in pre-sales, helping to manage go-to-market materials (including decks and media plans), RFP responses, internal tools, content ideation and general presentation materials.

Requirements

• Bachelor’s degree preferred
• 1+ years of professional experience, preferably in Entertainment, Advertising, or Marketing (strong internship experience considered)
• Proficient in Microsoft Office, including Word, PowerPoint, and Excel.

Nice To Haves

• Outstanding written and verbal communication, strong interpersonal skills, and a desire to work collaboratively and be a true team player.
• Ability to work in a fast-moving environment; flexible and adaptable to change.
• Deep digital and social media knowledge with a passion for creativity and innovation.
• Well-organized, tremendously detail-oriented, with ability to prioritize and multi-task, managing various project elements simultaneously.
• Self-starter, strategic thinker with a passion for Entertainment content and pop culture
• Positive, insatiably curious and resourceful, with a strong work ethic.
• Talent in distilling complex information into simple, memorable terms that sales and clients can grasp and act upon.
• Ability to conduct research and compile data to create materials and business recommendations utilized by senior management
• Bonus: fan of Paramount content, talent, and franchises

Responsibilities

• Develop and/or support the development of go-to-market sponsorship opportunities and creative solutions that engage media buyers, provide audience value, and drive revenue for Paramount Advertising.
• Manage sales enablement tools including trackers and resource guides, that equip teams with key insights for successful selling.
• Assist with creating sales marketing collateral that positions assets (i.e. shows, tentpoles, and features) in a compelling manner and a positive light, maximizing client relevancy and Paramount's competitive distinctness.
• Participate in brainstorm sessions and regular standing status meetings with multiple internal departments, documenting key takeaways and keeping internal stakeholders informed.
• Liaise with multiple internal stakeholders to contribute to projects (such as Research & Insights, Yield, Post-Sale Activation, Content Teams, Sales, and more).
• Contribute to RFP responses, Sales inquiries, and broader ad sales growth initiatives by applying business unit expertise.
• Support day-to-day operations and team improvement projects to enhance efficiency and elevate overall work quality.

Benefits

• Attractive compensation and comprehensive benefits packages.
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level