Ad Buyer and Marketing Coordinator

PAINTED TREE•Little Rock, AR

About The Position

The Ad Buyer & Marketing Coordinator is primarily responsible for the execution and optimization of paid digital advertising campaigns. This role works closely with the Marketing Director to manage budgets, improve performance, and scale results across platforms. In addition to paid media management, this position provides reporting support for the Local Marketing Program and assists with basic marketing tasks. The ideal candidate is analytical, detail-oriented, and driven by measurable performance outcomes.

Requirements

Pursuing or holding a 4-year degree in Marketing, Advertising, Business, or a related field
1 year of hands-on experience managing paid digital advertising campaigns
Experience managing campaigns within Meta Ads Manager, Tiktok Ads Manager, Google Ads, or similar platforms
Highly analytical with the ability to interpret data and make strategic recommendations
Detail-oriented with strong organizational and time-management skills
Comfortable working independently and collaborating with leadership

Responsibilities

Partner with the Marketing Director to establish and manage advertising budgets and performance goals
Own day-to-day execution of paid digital campaigns across Meta, TikTok, Pinterest, Google, and other channels
Manage targeting, bidding strategies, budget pacing, and creative testing to drive performance
Analyze campaign performance, identify trends and optimize to scale results and improve efficiency
Test and implement new ad formats, audience segments, and messaging strategies
Deliver clear performance reporting and actionable insights to the Marketing Director
Provide operational support and report on program performance, identifying opportunities for optimization and improvement
Perform basic website SEO to support organic search visibility
Assist with ongoing website updates to improve traffic and overall digital performance
Support additional marketing initiatives and projects as needed