Manager Marketing and Communications

Alternatives For Girls•Detroit, MI

About The Position

The Marketing & Communications Manager plays a critical role in ensuring the organization achieves its plans for growth in alignment with its' mission, vision, and values. The incumbent is a key player in AFGs public relations, marketing, and communications efforts cross-departmentally and agency-wide. Ideally, the candidate will be comfortable working both independently and collaboratively within a small, close-knit team.

Requirements

3-5 years of relevant professional experience in communications and/or marketing, preferably in a nonprofit organization
Bachelor’s degree in a related field, such as journalism, public relations, or communications
Excellent written and verbal communication skills (candidates selected to interview will berequiredtosubmitwritten/creative examples of work)
Strong attention to detail and proofreading skills
Proven results in implementing marketing and communications strategic plans
Proven results in managing social media platforms (Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.) and analytics technologies (Hootsuite) to engage a diverse audience
Design experience with Adobe InDesign and Canva
Email marketing familiarity with platforms like Constant Contact
Familiarity with CRM platforms and basic HTML (WordPress is a plus)
Demonstrated ability to work on multiple projects simultaneously while managing deadlines

Responsibilities

Create and implement a year-round marketing/communications plan involving print and digital presence
Work in collaboration with the Development and program teams to develop, implement and update content around major fundraising campaigns and events
ManageAFGwebsite (WordPress). Write, edit content, and make updates as needed
Responsible for email marketing efforts, including monthly electronic newsletter, quarterly print newsletter, donor acknowledgment letters, year-round appeals, and annual report
Lead digital execution of fundraising and engagement campaigns across email, website, and social media throughout the year
Plan and carry out PR campaigns and strategies
Write and edit press releases, speeches, and stories
Identifyand develop story opportunities/pitch story ideas when relevant
Act as a spokesperson for AFG’s brand
Develop andmaintaingood working relationships with local and national media and coordinate with the press on potential news stories
Train employees on how to handle media inquiries and press interviews
Monitor the public and media’s opinion of AFG
Be a positive ambassador for AFG in the wider community and a strong advocate for your role within AFG
Monitor, report, and present engagement metrics
Leverage key engagement metrics across platforms tooptimizecontent, messaging, and distributions
Manage Digital Marketing Coordinator and help execute social media strategy across channels to build brand and program awareness
Coordinate and support communications projects, outreach, and products as needed