Manager, Lifecycle Marketing

TouchTunes•New York, NY

52d•Hybrid

About The Position

We’re looking for a Manager, Lifecycle Marketing to help grow our retention and engagement efforts to drive recurring use and increased spend across our users. The Manager, Lifecycle Marketing will play an essential role in generating and executing key marketing initiatives. They will work closely with our marketing, product, creative, and data team to develop, execute, monitor, and optimize email and in-app marketing campaigns.

Requirements

5+ years of experience in customer lifecycle, growth, or email marketing
Experience in A/B testing and iteration
Strong proficiency in Braze, Segment
Strong understanding of customer behavior and segmentation.
Excellent communication and collaboration skills
Highly organized, proactive, and detail-oriented

Nice To Haves

Interest in music, entertainment, or technology industries is a plus
Self-starter comfortable with building programs from the ground up

Responsibilities

Drive users through the customer lifecycle — from new users to active, loyal members — using retention strategies and our loyalty program, while re-engaging churned users through win-back initiatives.
Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
Develop and execute in-app and push notification campaigns to engage customers across multiple channels.
Monitor and analyze campaign performance to optimize results and ROI.
Monitor, analyze and optimize retention and usage metrics.
Collaborate with cross-functional teams, including product, design, and analytics, and agencies to develop and execute integrated marketing campaigns.
Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

Benefits

Hybrid Work Environment: Hybrid schedule with 50% work-from-home and in-office time, with the ability to work anywhere in the world for up to 2 months per year.
Financial Wellness: Annual performance bonus, long-term company bonus, 401k matching, life insurance.
Comprehensive Benefits: Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy.
Professional Development: Continuous hands-on learning with access to e-learning platform, tuition reimbursement, and peer mentorship.
Accessibility: An inclusive workplace designed to accommodate people with disabilities.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume