Manager, Lead Brand Strategy & Governance

Rockwell Automation • Milwaukee, WI

9d • Hybrid

About The Position

We are looking for a highly organized, detail‑oriented brand steward to lead brand strategy, governance and the end‑to‑end product/solution naming process across our global portfolio. This role ensures our brand shows up consistently, clearly, and credibly across every touchpoint—visually and verbally. As the Manager/Lead of Brand Strategy & Governance, you will define and operate our governance framework, drive naming decisions, maintain brand and creative standards, and guide teams in applying them. You will work closely with Legal/Trademark (OGC), Digital Marketing, Product & Portfolio Marketing, AR/PR and across Global Marketing to ensure the brand continues to evolve from a position of strength, consistently be delivered and help shape our positioning in the global marketplace. This is a high‑impact role that blends strategy with operational rigor. You will report to the Senior Director, and have a hybrid schedule working in Milwaukee, WI.

Requirements

• Bachelors Degree or equivalent years of work experience
• Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

• 8-15 years of experience in marketing creative and brand strategy
• Experience working with billion-dollar brands to elevate strategy and grow positive sentiment/reputation
• Experience evolving a brand so that it can be taken globally into new regions and industries
• Inspiring and respected leader of people and teams
• Demonstrate strategic thinking, initiative, and creativity and proven track record for innovation.
• Show agility with a proven ability to develop and evolve strategic & tactical elements based on research data & industry trends.
• Comfort with brand, media, and performance analytics
• Ability to be a visual storyteller; build decks that flow and tell a clear concise story
• Strong strategic writing skills – you can distill complexities to any audience
• A knack for presenting compellingly, confidently, and convincingly – and for leading ideation and collaboration sessions with both colleagues and clients
• Proven track record working in a metrics-driven environment
• Excellent understanding of quantitative and qualitative research methods, including creative testing and optimization
• Expertise in building creative campaign strategies that deliver on business strategy and unlock growth
• Passion for and ability to inspire great creative via cultural, consumer, competitive and company insights
• Drive to do the work, excellent project management skills to ensure focus on priority assignments, and 'get it done' attitude.
• Experience creating or evolving powerful brand narratives and identity
• Collaborative personality. A positive outlook.
• Has the ability to excel and thrive in a fast-paced environment.

Responsibilities

• Brand Strategy & Governance Lead brand strategy initiatives including brand architecture, product and solution naming, and M&A brand integration
• Own and operate the brand governance framework, including policies, workflows, and compliance
• Drive company‑wide consistency in brand standards across marketing, product, and digital experiences
• Serve as the primary authority for brand standards and naming protocols
• Product, Solution & Portfolio Naming Lead the end‑to‑end naming process, from intake through legal review and approval
• Maintain a centralized naming architecture, taxonomy, and registry
• Partner with Product and Portfolio Marketing on naming aligned to customer clarity and differentiation
• Creative Identity & Systems Govern the development and application of logos, sub‑brands, visual systems, and iconography
• Ensure all externally facing assets meet brand, trademark, and legal standards
• Conduct periodic brand audits and drive remediation plans
• Cross‑Functional Leadership & Enablement Chair the Brand/Naming Governance Council
• Provide visibility into naming demand, prioritization, and pipeline health
• Build training, tools, and a clear source of truth for brand and naming standards
• Manage relationships with internal creative teams and external agencies
• The Science & Art of Brand Translate data, research, and market insights into strong brand positioning and campaigns
• Balance analytical rigor with creative storytelling to solve complex brand challenges

Benefits

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees