Manager, Lead Brand Strategy & Governance

Rockwell Automation • Milwaukee, WI

2d • Hybrid

About The Position

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us! Job Description Overview We are looking for a highly organized, detail ‑ oriented brand steward to lead brand strategy, governance and the end ‑ to ‑ end product/solution naming process across our global portfolio. This role ensures our brand shows up consistently, clearly, and credibly across every touchpoint—visually and verbally. As the Manager/Lead of Brand Strategy & Governance, you will define and operate our governance framework, drive naming decisions, maintain brand and creative standards, and guide teams in applying them. You will work closely with Legal/Trademark (OGC), Digital Marketing, Product & Portfolio Marketing, AR/PR and across Global Marketing to ensure the brand continues to evolve from a position of strength, consistently be delivered and help shape our positioning in the global marketplace. This is a high ‑ impact leadership role that blends strategy with operational rigor. You will manage a team of people as well as holding external agency oversight. You will report to the Senior Director, and have a hybrid schedule working in Milwaukee, WI.

Requirements

• Bachelors Degree or equivalent years of work experience
• Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
• Ability to travel up to 25%

Nice To Haves

• 8-15 years of experience in marketing creative and brand strategy
• Experience working with billion-dollar brands to elevate strategy and grow positive sentiment/reputation
• Experience evolving a brand so that it can be taken globally into new regions and industries
• Inspiring and respected leader of people and teams
• Demonstrate strategic thinking, initiative, and creativity and proven track record for innovation.
• Show agility with a proven ability to develop and evolve strategic & tactical elements based on research data & industry trends.
• Comfort with brand, media, and performance analytics
• Ability to be a visual storyteller; build decks that flow and tell a clear concise story
• Strong strategic writing skills – you can distill complexities to any audience
• A knack for presenting compellingly, confidently, and convincingly – and for leading ideation and collaboration sessions with both colleagues and clients
• Proven track record working in a metrics-driven environment
• Excellent understanding of quantitative and qualitative research methods, including creative testing and optimization
• Expertise in building creative campaign strategies that deliver on business strategy and unlock growth
• Passion for and ability to inspire great creative via cultural, consumer, competitive and company insights
• Drive to do the work, excellent project management skills to ensure focus on priority assignments, and 'get it done' attitude.
• Experience creating or evolving powerful brand narratives and identity
• Collaborative personality. A positive outlook.
• Has the ability to excel and thrive in a fast-paced environment.

Responsibilities

• Brand Strategy & Governance Create compelling brand strategies, brand architectures, creative briefs, and packaging of brand communications across branded content, marketing campaigns and events Socialize, educate and establish brand strategy as value-added partner Spearhead analyses and compelling brand strategies for some of the company's most visible products and brands including market intelligence, industry trends and competitive audits.
• Product, Solution & Portfolio Naming Lead the end‑to‑end naming process , from intake through legal review and approval Maintain a centralized naming architecture, taxonomy, and registry Partner with Product and Portfolio Marketing on naming aligned to customer clarity and differentiation
• Creative Identity & Systems Govern the development and application of logos, sub‑brands, visual systems, and iconography Ensure all externally facing assets meet brand, trademark, and legal standards Conduct periodic brand audits and drive remediation plans
• Cross ‑ Functional Leadership & Enablement Provide visibility into naming demand, prioritization, and pipeline health Build training, tools, and a clear source of truth for brand and naming standards Manage relationships with internal creative teams and external agencies
• The Science & Art of Brand Manage the relationship with creative agency(s) to level up creative brand execution across all mediums, review and provide creative direction and serve as the creative engine of the brand Provide high level analysis of potential marketing communication metrics to evaluate campaign ROI and insight into brand life cycle Synthesize and convert this data into compelling creative insights and brand positioning ideas

Benefits

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees