Manager, Integrated Marketing, Consumer - Occasions
About The Position
The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report into the Occasions Marketing Lead and play a key role in developing and executing omnichannel marketing campaigns designed to drive incremental volume and active users. The Manager, Integrated Marketing, Consumer – Occasions will help shape audience-first strategies around key cultural and celebratory moments, ensuring marketing plans reflect the unique needs and intent of customers during these occasions. In this role, you will focus on engaging both new and existing customers, identifying opportunities to unlock new use cases and bring incremental demand to the platform. You’ll work across a mix of emerging bets and proven strategies, partnering closely with cross-functional teams to deliver impact at scale while helping steward a meaningful marketing budget.
Requirements
- Bachelor’s degree or higher; MBA a plus
- 6+ years of experience in B2C marketing, preferably with a mix of integrated, brand, performance and / or retention
- The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
- Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders.
- Experience sifting through a detailed analysis and synthesizing the key points to make data-driven decisions, while still having a strong bias for action and being able leverage your intuition when you don’t have all the data you might need.
- A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
- A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.
Responsibilities
- Drive the strategic planning for Occasions campaigns, shaping campaigns that are culturally relevant, differentiated, and designed to break through crowded consumer moments—while identifying new levers to test and scaling what works.
- Lead the end to end execution of campaigns – from consumer research, to defining category focus and value propositions, to setting goals, to briefing creatives, to reviewing assets, to reporting out on impact and everything in between
- Serve as the voice of the consumer for Occasions, uncovering insights, identifying white space opportunities, and bringing a deep understanding of consumer needs and behaviors into marketing strategy and decision-making.
- Operate as a “general manager” within the marketing org, ensuring integrated, cohesive plans across channels and teams, and driving strong collaboration with key cross-functional partners (strategy & operations, finance, product, analytics, etc.)
- Communicate with cross-functional partners and senior leadership, providing clear updates on progress against goals, surfacing risks early, and recommending thoughtful mitigation strategies to keep work on track.
Benefits
- a 401(k) plan with employer matching
- 16 weeks of paid parental leave
- wellness benefits
- commuter benefits match
- paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
- medical, dental, and vision benefits
- 11 paid holidays
- disability and basic life insurance
- family-forming assistance
- a mental health program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
