Integrated Campaigns / GTM Programs Lead
About The Position
We’re looking for a strategic, hands-on marketer to serve as a key partner to the VP of North America Field Marketing, effectively acting as a “second in command” for campaign strategy and execution. This role facilitates and orchestrates integrated, multi-channel campaign programs across all lines of business, ensuring cohesive messaging and sequenced touchpoints that drive pipeline from top-of-funnel through conversion. You’ll work closely with Field Marketing Directors, Product Marketing, Growth Marketing, and Sales to build and scale a high-performing, always-on demand engine.
Requirements
- 7+ years of B2B marketing experience, including demand generation or integrated campaigns
- Experience in enterprise software, SaaS, and/or InsurTech/FinTech preferred
- Demonstrated success executing multi-channel campaigns that drive measurable pipeline impact
- Experience partnering cross-functionally across Field, Product, and Growth Marketing
- Proficiency with marketing automation platforms and Salesforce
- Bachelor’s degree required
Nice To Haves
- Strong demand generation mindset – you start with the buyer and build connected, full-funnel programs
- Ability to orchestrate complex, multi-channel campaigns across lines of business
- Influential and collaborative; able to drive alignment without direct authority
- Solid depth in marketing automation, lead nurture strategy, and funnel optimization
- Strong communication skills with the ability to translate performance into business impact
Responsibilities
- Messaging Framework: Facilitate the North America messaging framework, mapping value propositions to each line of business, persona, and funnel stage; identify and brief content gaps to Product Marketing
- Integrated Campaign Calendar: Design quarterly campaign themes and maintain the North America campaign calendar, aligning LOB priorities, product launches, industry events, and buying cycles into a unified, sequenced plan
- Customer Programs Orchestration: Develop customer programs and communications strategy based on whitespace analysis; partner with LOB leads, Growth Marketing, and Product Marketing to map account-specific, multi-touch programs
- Digital & Paid Media: Own strategy, structure, and requirements for digital campaign execution to optimize pipeline influence, ROI, and CAC
- Lead Nurture & Automation: Partner with Field Marketing to design and maintain lead nurture tracks by persona, LOB, and funnel stage
- Pipeline Reporting: Guide campaign performance reporting with clear insights and executive narrative for Marketing and Sales leadership
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1,001-5,000 employees
