Manager, GTM Engineering

StackAdapt

2h•$120,000 - $142,500•Remote

About The Position

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. We are seeking a Manager, GTM Engineering to lead and scale our GTM Engineering function within Marketing Operations & Analytics. This role is a hands-on player-coach who will lead a small team of GTM Engineers while directly building and optimizing the systems, automations, and AI-powered workflows that power our go-to-market motion. This team will serve as the technical backbone of marketing and revenue systems, with ownership over AI and automation initiatives across Marketing and close partnership with Revenue, RevOps, Sales, Product, and Data Engineering. This is not a purely strategic people-management role — you will actively design, build, and optimize systems while mentoring a growing team.

Requirements

6+ years in Marketing Operations, Revenue Operations, GTM Engineering, or similar technical GTM role
2+ years managing or mentoring direct reports
Experience in B2B SaaS or high-growth technology environments
Deep hands-on experience with Salesforce and HubSpot or related tools (custom objects, lifecycle design, automation, integrations)
Strong experience with Clay or similar enrichment/account intelligence platforms
Working knowledge of Snowflake or similar data warehouse environments
Strong data fluency (ability to query, validate, and troubleshoot data independently)
Experience working with APIs, webhooks, reverse ETL tools, or integration platforms (e.g., Workato, Zapier, Hightouch, Census)
Experience building AI-assisted workflows (LLM-based processes, enrichment pipelines, personalization systems)
Familiarity with prompt engineering, orchestration logic, and AI governance considerations
Ability to identify automation opportunities that create measurable business impact
Comfortable balancing strategic leadership with hands-on execution
Strong documentation and systems-thinking mindset
Clear communicator capable of translating technical concepts for business stakeholders
High ownership, proactive, and outcome-driven

Responsibilities

Lead and mentor a team of 2 GTM Engineers, setting technical standards, best practices, and prioritization frameworks
Operate as a player-coach — directly building and implementing solutions while developing team capability
Establish documentation, governance, QA processes, and change management standards for GTM systems
Own the architecture and integration strategy across HubSpot, Salesforce, Clay, enrichment platforms, product data, and Snowflake
Serve as the primary stakeholder and systems owner for Clay and account intelligence tooling
Design scalable, resilient data flows across MAP, CRM, enrichment, warehouse, and activation systems
Lead AI and automation initiatives within Marketing, identifying high-impact use cases for workflow automation, enrichment, routing, personalization, and AI-assisted processes
Develop standards for prompt engineering, AI governance, and AI workflow deployment across GTM systems
Partner cross-functionally to operationalize AI-driven experimentation at scale
Act as a strategic technical partner to Marketing, Sales, RevOps, Product, and Data teams
Translate business requirements into scalable system designs
Lead complex cross-functional initiatives from discovery through implementation and iteration
Partner with Data Engineering to define data models, lifecycle schemas, and source-of-truth logic in Snowflake
Ensure GTM data is reliable, properly modeled, and activation-ready

Benefits

Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!