Manager, GTM Enablement
About The Position
Hello Heart is on a mission to change the way people care for their hearts. The company provides the first app and connected heart monitor to help people track and manage their heart health. With Hello Heart, users take steps to control their risk of heart attacks and stroke – the leading cause of death in the United States. Peer-reviewed studies have shown that high-risk users of Hello Heart have seen meaningful drops in blood pressure, cholesterol and even weight. Recognized as the digital leader in preventive heart health, Hello Heart is trusted by more than 130 leading Fortune 500 and government employers, national health plans, and labor organizations. Founded in 2013, Hello Heart has raised more than $138 million from top venture firms and is a best-in-class solution on the American Heart Association’s Innovators’ Network and CVS Health Point Solutions Management platform. Visit www.helloheart.com for more information. We're seeking a Manager, GTM Enablement to help our BDR team reach the next stage of its evolution by establishing, documenting & training on “The Hello Heart Way.” You’ll serve as a trusted operational partner to the BDR team’s leadership and be a force multiplier to the members of the team by documenting “what good looks like” and giving the team the tools and training to execute it at scale. If you are passionate about standardization, optimization, and scale (while also being a fun and encouraging partner in team development), then this role is for you. This role reports to our VP of Revenue Operations & will play a key part in our next stage of growth.
Requirements
- 4+ years of professional experience in GTM Enablement or Operations, with experience leading Enablement for a BDR or SDR team
- Expertise in BDR or SDR outbound sales is required - you bring expertise and best practices from your experience, and can help uplevel our team right away
- Extensive experience designing scripts, A/B testing, and iterating based on outcomes
- Strong collaboration skills with experience aligning cross-functional stakeholders (e.g. Marketing, Sales, Product).
- Familiarity with GTM tools such as Salesforce, Highspot, Gong, Salesloft, and Asana.
- Ability to travel up to 20% annually as needed.
Nice To Haves
- Background in digital health, SaaS, or health tech strongly preferred.
Responsibilities
- Templates & Scripts - Design best-practice content for the team to execute at scale. Will range from proactive email outreach templates to reactive objection handling.
- BDR Playbook Design & Ongoing Iteration - Partner with BDR leadership to design and constantly iterate/improve a playbook that guides BDR activity - ranging from daily activity to seasonal big rocks in coordination with Marketing.
- BDR Campaign Development - Design plays & campaigns that give structure to outbounding efforts (e.g. targeting a specific persona with specific messaging for a 2 week period).
- Information Funnel - Streamline the high-volume & diverse flow of information (GTM plays, operational best practices, technical product details) into digestible format & language.
- Asset Management - Maintain database of GTM assets in Highspot. Thoughtfully organize to optimize usage, and rigorously update/prune content.
- Training - Conduct engaging training (both self-service & live) & maintain a training roadmap & backlog in partnership with leadership.
- Synthesizing GTM Insights - Monitor GTM plays (e.g. review Gong, interview internal resources) to evaluate effectiveness. Be fluent in the details, while also being able to package up insights/recommendations to the executive audience.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
101-250 employees
