Manager, Growth Marketing Operations

Hinge Health, Inc.•San Francisco, CA

41d•$136,000 - $204,000•Hybrid

About The Position

As a member of our Growth team, you'll play a central role in making sure that every eligible individual within our client base receives the hyper-customized experience they need to sign up for and stay engaged with Hinge Health. You'll help us scale the operation for our B2C growth channels - including email, direct mail, push, SMS and web - through automation, working as the go-to production expert in platforms such as Iterable. In partnership with our marketing strategy teams (for both acquisition and lifecycle), creative, data science, martech and engineering, you'll act as a key operational strategist in building end-to-end user-focused journeys that allow us to add to the truly moving testimonials pouring in by the day. This role is an individual contributor serving as a senior lead of both execution and technical infrastructure for marketing operations. It supports all channels across the user lifecycle and helps set technical strategy for scaling current operation and standing up new infrastructure. It acts as a mentor to the rest of the team and sets process and documentation for other team members.

Requirements

Bachelor's degree or equivalent experience in marketing, operations, business or related field
7-10 years marketing automation, technical operations, or execution experience.
Email service provider (ESP) or marketing automation platform proficiency - Iterable, Braze, Salesforce Marketing cloud, or equivalent
Experience in multichannel operations - email, mail, SMS, push or web
HTML fluency - editing, manipulating and troubleshooting required but not coding from scratch
SQL proficiency
Experience working with engineering, product or Martech teams on a marketing operations tech stack

Nice To Haves

Coding proficiency - Cursor, java, google scripts, etc.
Experience implementing AI strategies in marketing operations
Strong experience with data visualization tools such as Tableau, Mode, Looker, or similar platforms.
Advanced skills in Excel, including complex formulas, pivot tables, and data modeling.
Email service provider (ESP) or marketing automation platform (MAP) certifications

Responsibilities

Lead the design and execution of complex marketing workflows and automation improvements
Develop and implement build processes, documentation, and training for focus area; provide feedback and guidance to teammates and other verticals
Own process optimization to improve efficiency, reliability, and scalability of campaigns
Serve as the business owner for MarTech stack improvements and recommend adoption of new tools or approaches
Guide large-scale projects and initiatives that span multiple campaigns or systems
Act as a technical operations thought partner for cross functional stakeholders.
Proactively partner with engineering, data science, creative, and other backend teams to shape process and infrastructure.
Cultivate healthy marketing data that allows us to target the right audiences with the right content at the right time, especially through segmentation
Communicate updates to Growth leadership.
Allocate ~50% bandwidth to execution and ~50% to process evolution, documentation, training, and large-scale projects

Benefits

Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn't available where you live.
Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
Modern life stipends: Manage your own learning and development

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