Manager, Growth Marketing (LatAm and Canada)
About The Position
We’re looking for a Growth Marketing Manager to help accelerate our footprint across LATAM and Canada focusing on paid media. In this role, you’ll drive the strategy and execution of paid media campaigns across digital channels, with a major focus on CTV/OTT partnerships. You’ll also work across paid social, YouTube, paid search, and emerging platforms to fuel user acquisition and retention. You’ll collaborate closely with our US and international teams to deliver high‑impact campaigns. This is a role for someone who thrives in a fast‑moving environment and knows how to turn insights into growth. If you’re a strategic thinker with deep expertise in digital media and an interest for streaming and entertainment, this is your chance to shape the future of Pluto TV’s global growth.
Requirements
- Bachelor’s degree required.
- 4+ years in digital media planning/buying, ideally in entertainment, streaming, or user acquisition.
- Experience in in‑house growth marketing or agency roles supporting entertainment clients.
- Proficiency with programmatic DSPs, Google Ads, paid social, CTV/OTT, and ad‑serving platforms (e.g., DCM).
- Deep knowledge of OTT/CTV advertising, including streaming and native placements.
- Experience with data visualization tools (Looker, Tableau) and the ability to turn data into strategy.
- Robust analytical and numerical acumen to help drive data into actionable marketing decisions.
- Solid knowledge of KPIs, media measurement, and attribution tools (Google Analytics, Adobe, Kochava).
- Advanced skills in Excel, PowerPoint, and Google Workspace.
- Top-notch communication skills and comfort presenting in a matrixed organization.
- Fluency in English and Spanish.
- Experience working on global teams and navigating regional nuances.
Nice To Haves
- Deep proficiency in Excel, PowerPoint, and Google Drive.
- Experience with Adobe Analytics, Google Analytics, Tableau, Looker.
- Working knowledge of SA360 / CM360.
- Working knowledge of SAP Ariba.
- Attention to detail and proactive communication style.
- Ability to thrive in a fast‑paced, evolving environment.
- Fluency in Portuguese is a plus.
Responsibilities
- Lead end‑to‑end execution of growth marketing campaigns, continuously optimizing to hit core business and acquisition goals.
- Own paid media strategy across channels, with a deep focus on customer acquisition and KPI performance.
- Partner with creative, lifecycle, product marketing, and finance teams to ensure campaigns ladder up to broader business objectives.
- Collaborate with content marketing and creative teams to prioritize assets and ensure deliverables meet platform specs.
- Leverage deep knowledge of paid media platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads) and CTV/OTT to drive performance.
- Build and deliver performance reports and insights for leaders and cross‑functional partners.
- Maintain centralized media plans, budgets, forecasts, and reporting with accuracy and attention to detail.
- Ensure flawless campaign launches, including tracking, budget setup, and reporting.
- Partner with Analytics to evaluate performance and translate results into actionable next steps.
- Manage billing reconciliation and ensure timely partner payments.
- Stay ahead of industry trends, tools, and best practices to elevate our OTT and digital media strategy.
Benefits
- Attractive compensation and comprehensive benefits packages.
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
