Manager, Growth Marketing (GC)

HelloFresh • New York, NY

14d

About The Position

Green Chef is on a mission to make healthy eating accessible for everyone - regardless of dietary needs, cooking skills, or lifestyle constraints. As the Growth Marketing Manager, you’ll play a key role in accelerating our next phase of growth by driving profitable customer acquisition & retention strategies across the customer lifecycle, primarily former & active customer segments, to grow total market share, optimize customer experience and reinforce our position as the #1 solution for clean eating. The ideal candidate has experience across a broad range of channels: CRM & Paid, and customer stages: across the lifecycle. In this highly cross-functional role, you’ll blend customer-centric, innovative thinking with analytical rigor and project management excellence, working in close collaboration with Marketing, Brand, Creative, Analytics, Finance, Pricing & Discounts, and Product teams to ensure Green Chef continues to reach the right customers with the right message at the right time. The role reports to the Marketing Director of Green Chef and directly impacts customer acquisition, long-term profitability for HelloFresh’s most premium meal kit offering and most importantly, the health & wellness of our customers.

Requirements

• 4–5 years of experience in growth, digital, or performance marketing, preferably at a high-growth consumer brand or agency with a focus on D2C/eCommerce/subscription models
• Demonstrated success managing paid marketing channels and campaigns, with measurable results tied to CAC, ROI or LTV
• Strong analytical mindset; skilled in Excel/Sheets and comfortable working with dashboards; SQL experience is a plus. You use data to drive decisions—tracking metrics like CAC, CVR, CLV, and retention to continuously improve campaign performance.
• Highly organized with strong project management and communication skills; adept at managing multiple priorities and cross-functional teams
• Creative Problem-Solver: You are resourceful, think outside the box and turn challenges into opportunities and inspiring others to do the same
• Customer-Obsessed: You deeply understand customer needs and turn insights into impactful marketing strategies that drive satisfaction and growth.
• Collaborative: You thrive in a cross-functional environment, cultivating collaborative partnerships at all levels and departments to drive alignment and execution.
• Strategic & Insightful: You develop high-level strategies, guide execution, and solve complex problems with clear logic and contingency planning.
• Results-oriented: You focus on outcomes and are committed to driving meaningful improvements in both acquisition and retention
• Adaptable: You thrive in fast-paced environments and stay flexible in the face of changing priorities, consistently delivering under pressure.

Nice To Haves

• SQL experience is a plus

Responsibilities

• Develop, test and implement customer-centric, data-driven growth marketing strategy across select customer segments e.g. Former & Active
• Lead strategy and execution across select growth channels, optimize for quality conversions; & customers; channel mix to include CRM & Paid channels.
• Manage external partners and internal collaborators to deliver high-impact campaigns from concept through execution and optimization
• Develop, brief, and review creative assets and messaging in partnership with the Product Marketing Manager, ensuring alignment with brand and performance goals
• With Green Chef Growth Team & Channel Leads, manage day-to-day steering of marketing channels to hit KPIs
• Regularly audit campaigns, collect learnings and leverage those insights to actively optimize & refine strategy on an ongoing basis
• Identify and explore new marketing opportunities that align with business goals, serving as a generalist marketer and agile problem-solver
• Regularly audit and identify opportunities within customer retention
• Stay informed on industry trends, competitor strategies, new growth tactics and Gen-AI opportunities to fuel innovation and differentiation

Benefits

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans
• 75% discount on your subscription to HelloFresh (as well as other product initiatives)
• Snacks, cold brew on tap & monthly catered lunches
• Company sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed