Manager, Growth Analytics

IPG MediaBrands•New York, NY

42d•$90,000 - $110,000

About The Position

The Manager, Growth Analytics will be pivotal in managing the Commerce & Retail media reporting needs for a major CPG client. This role will manage the day-to-day data visualization and reporting needs of internal and external clients across all Commerce retailer partners.

Requirements

3-5+ years of experience in agency or client-side digital media planning or media analytics
Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
Strong MS Excel & Power Point skills
Strong understanding of data and ad tech ecosystem, with a focus on digital environment
Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment

Nice To Haves

Agency and/or Commerce media or CPG experience
Data visualization and analysis experience, Excel and Tableau preferred.
Strong written and verbal communication
Ability to engage, develop, and give feedback on Commerce reporting
Project management experience a plus
Collaboration, including ability to respond to requests in a multi-stakeholder environment

Responsibilities

Lead digital media performance and measurement (e.g relevant KPIs, setting measurement plans) with Commerce focus
Holistic campaign reporting across Commerce and Brand retail media campaigns
Create and manage reporting solutions and visualizations (e.g. automated dashboards, power BI solutions, enhanced data visualization)
Communicate succinctly and professionally to senior leadership at the client and agency
Manage 1-2 Analysts / Senior Analysts