Senior Manager, Growth Marketing Analytics

Activision Blizzard•Irvine, CA

About The Position

YOUR MISSION We're seeking an experienced leader to head the Growth Marketing Analytics team. This person will translate strategic insights into actionable marketing plans while building strong cross-functional partnerships. This role is within the Marketing Analytics team of the Global Insights organization and supports the Paid Media and CRM & Lifecycle Marketing teams. The focus will be driving performance optimization, refining audience strategies, and delivering measurable business impact across these marketing channels. The candidate will also partner across the Marketing Analytics team to support the delivery of cross marketing analysis and insights. You have deep expertise in PC and console paid media performance measurement. You’re fluent in advanced attribution for premium game launches, cross-platform funnel analysis, and top-down measurement for PC/console campaigns. You have hands-on experience with leading MMPs, and know how to unify insights across PC, console, and mobile to guide global campaign resource and investment decisions. The ideal candidate is both a practitioner and leader, skilled in applying advanced analytics and measurement to provide stakeholders with the data they need to align and drive strategic initiatives. You have a strong record in testing and implementing media mix models, attribution frameworks, lift modeling, and A/B testing on a global scale. You can visualize data in near-real time and craft a compelling, evidence-based case for course corrections and future planning. This position leads a global team that ensures regional market needs are met while aligning with global KPI and business goals.

Requirements

10+ years of experience in paid media and CRM, including privacy-centric attribution, and incrementality testing
2+ years of experience in people management
Hands-on experience with modern PC and console attribution platforms and working knowledge of both deterministic and probabilistic measurement in a privacy-centric ecosystem preferred
Proven track record designing and interpreting incrementality experiments, geo-lift tests, and MMM-based growth measurement
Strong verbal and presentation skills to drive actionable insights for omnichannel planning & optimization against business objectives to leadership
Effective in taking complex data sets and building easy to understand visualizations
Expertise in SQL and a strong understanding of data visualization tools (Looker, Tableau, Power BI, etc.)
Ability to communicate complex data concepts to both technical and non-technical audiences, including senior executives.
Solution-minded individual with excellent problem-solving skills. Capable of thinking outside the box to bring new insight and hypothesis to the business
Comfortable working with and joining multiple data sets from various sources
Exposure to third party ad serving platforms (Sprinklr, Google Campaign Manager), web analytics (Google Analytics/Adobe Analytics), and third-party validation (IAS, DoubleVerify)
Knowledge of: o Custom qualitative digital measurement vendors preferred (Milward Brown, Research Now, Nielsen DAR/TAR) o Data visualization (Tableau, Power BI) o Paid media and mobile UA buying platforms, KPIs/media metrics, and attribution, including postbacks, SKAN schema configuration, conversion value mapping, and API integrations such as Meta’s CAPI and Google’s Privacy Sandbox)

Nice To Haves

Advanced degree in data science, analytics, statistics, mathematics, or a related field[SW4]
Proficiency in Python or R for statistical analysis.
Knowledge of audience listening tools and ASO/SEO analytics.
Passion for video games!

Responsibilities

Lead a team of analysts to manage day-to-day operational reporting requirements, ad hoc analyses, and data visualizations
Collaborate closely with the Central Marketing Analytics team to align holistic campaign measurement, integrating paid media performance into broader evaluations of brand, social, CRM, and go-to-market effectiveness
Partner with non-paid analytics stakeholders to ensure unified reporting frameworks and shared insight generation across the full marketing funnel, bridging paid media impact with cross-channel performance narratives
Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment
Design and implement real-time tracking across paid, owned and earned channels that provides a holistic look at our touch points, their impact, and interplay
Provide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mix
Own reporting and analysis for all media metrics including owned/earned media
Tie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growth
Assess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations team
Partner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performance
Determine the optimal mix and interplay of Blizzard “owned” and paid digital channels to reach our audiences most effectively and efficiently
Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals
Support the development and deployment of a marketing mix models that help guide our go-to-market campaigns, ultimately guiding spend and channel weight / importance in all key regions
Implement A/B testing and analysis for media and CRM channels that provide stakeholders with an understanding of what is working and what could be improved in the player funnel
Drive further personalization by collaborating with data scientists to support and analyze hypothesis’ using best practices for A/B testing, attribution models and media mix optimization

Benefits

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
401(k) with Company match, tuition reimbursement, charitable donation matching
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

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