Manager Go to Market

Optimum • Town of Oyster Bay, NY

8d

About The Position

The Manager, B2B Go-to-Market plays a key role in translating market insights, product strategies, and customer data into clear go-to-market narratives that help guide how initiatives are introduced across the Optimum Business organization. This role partners closely with Product, Offer & Base Strategy, Pricing, Marketing, Sales, Care, and Data & Analytics teams to help ensure initiatives are clearly defined, well understood, and aligned across stakeholders. The GTM Manager helps synthesize insights, shape the go-to-market story for each initiative, and support cross-functional planning as teams prepare for launch.  Success in this role requires strong communication skills, analytical thinking, and the ability to translate complex information into clear and structured narratives. The GTM Manager also contributes to the development of repeatable go-to-market frameworks, including narrative decks and planning materials that help teams communicate strategy and align around upcoming initiatives.  This role sits within the B2B Marketing Team and reports to the Director, B2B Go-to-Market & Customer Base Management (CBM), working closely with cross-functional stakeholders to support clarity and alignment around go-to-market initiatives.

Requirements

• 6–8+ years of experience in go-to-market strategy, marketing strategy, product marketing, or business strategy.
• Strong analytical thinking with the ability to translate data and insights into clear observations and recommendations.
• Excellent storytelling and presentation skills with the ability to turn complex information into clear narratives for executive and cross-functional audiences.
• Experience working in matrixed organizations across Product, Marketing, Sales, and Operations.
• Strong stakeholder management skills and the ability to support cross-functional initiatives.
• Strong PowerPoint and general analytical skills with the ability to develop clear, executive-ready materials.
• Curiosity and openness toward leveraging emerging technologies, including AI tools, to enhance analysis and support go-to-market planning.
• Prior experience managing or developing team members preferred.

Nice To Haves

• Experience in telecom, technology, or subscription-based businesses preferred.

Responsibilities

• GTM Strategy & Storytelling:
• Translate product, pricing, and market insights into clear go-to-market narratives and positioning for initiatives.
• Develop standardized go-to-market narrative decks and planning materials to support consistent communication across the organization.
• Synthesize market, customer, and performance insights into clear observations that help inform go-to-market planning.
• Cross-Functional Alignment:
• Serve as a connector between Offer Strategy, Product, Marketing, Sales, Care, and Readiness teams to support alignment around initiatives.
• Help ensure stakeholders understand the strategy, value proposition, and market context behind go-to-market initiatives.
• Support cross-functional planning conversations as teams prepare for rollout.
• Market Insights & Strategic Guidance:
• Evaluate performance data, customer trends, and competitive insights to identify opportunities and potential risks.
• Translate insights into observations that can help inform program design, messaging, and market strategy.
• Support development of targeted market plays including competitive response initiatives and new infrastructure launches.
• Launch Readiness & Organizational Enablement:
• Develop go-to-market communication materials including rollout narratives, executive summaries, and field-facing messaging.
• Help define success metrics and review early performance signals to support ongoing learning and refinement.
• Leadership & Influence:
• Serve as a people leader within the GTM function, directly managing and developing members of the team while providing day-to-day guidance, coaching, and direction across go-to-market planning activities.
• Act as a collaborative GTM partner across the organization, helping stakeholders align around key initiatives and priorities.
• Identify opportunities to improve go-to-market communication frameworks, planning processes, and cross-functional alignment.
• Explore emerging tools, including AI and automation, that may help improve insight development and planning workflows.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed