Manager, Global Integrated Marketing

PVH Corp.

3d

About The Position

The Manager, Global Integrated Marketing position will drive the development and execution of strategic Go To Market plans for Calvin Klein, with a focus on unified global messaging across eCommerce and media — managing the day to day planning and internal alignment with key global and regional cross-functional teams through to execution. In partnership with Creative, Marketing Operations, and regional marketing teams, this role will support the development of cohesive channel communications and go-to-market strategies in support of the Sr. Manager, Global Integrated Marketing.

Requirements

• 5-6 years of Marketing experience, with a proven experience in the development and execution of 360 owned, earned and paid marketing plans.
• Bachelor’s Degree Required
• Demonstrated ability to work cross functionally in a global capacity
• Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
• Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
• Strong writing and editing skills.
• Experience with ecommerce, paid media, and how brand stories come to life on digital channels
• Analytical, with the ability to provide strategic recommendations based on data.
• Passionate about fashion, art, pop culture and global events.
• Ability to quickly absorb the Calvin Klein brand and aesthetic.
• High proficiency in PowerPoint, Word, Excel and Google Drive suite.

Nice To Haves

• Keynote experience a plus.

Responsibilities

• In alignment with strategies set forth by the CMO and within the Global Integrated Marketing team, support the development of cohesive full-funnel marketing plans seasonally, focusing on how brand creative and messaging comes to life across global and regional digital channels
• Establish strong relationships with key stakeholders throughout the organization (Creative, Social Media, Media, Licensee Marketing, Regional teams) to inform on-going planning and business/brand alignment.
• Own the global e-commerce calendar, working with Global Social and Marketing teams to align weekly messaging across all key regions and build a unified global eCommerce experience
• Partner closely with Marketing Operations and Creative teams to ensure channel planning needs, asset requirements and delivery time timetables are achieved to meet launch timings on eCommerce, CRM and Media
• Support the development of seasonal media plans– including global/regional planning and reviews, reporting and share-outs with cross-functional teams.
• Support business and marketing analytics for all initiatives, challenging partnering teams to deliver against key KPIs
• Build and maintain strong partnerships with key media, platform, intelligence and technology partners to continue to foster innovation and excellence for the brand within the industry.
• Support the development and tracking against seasonal measurement plans – inclusive of global/regional reporting, and lead share-out with cross-functional teams.

Benefits

• Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• An above-market 401(k) contribution to help our eligible associates save for retirement.
• Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Receive support for continued education including tuition reimbursement.
• Shop at our company outlets and e-commerce sites at a discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees