Manager, Franchise Content and Communications

WellBiz Brands, Inc.•Denver, CO

5d•$70,000 - $80,000

About The Position

The Manager, Franchise Content and Communications is responsible for supporting and executing the end-to-end franchise communications function across the WellBiz Brands portfolio. This role ensures that key audiences receive timely, accurate, and actionable information that supports operational excellence, brand alignment, and business performance. This position serves as both a strategic partner and an operational lead by assisting in translating corporate priorities and complex initiatives into clear, consistent, and engaging communications that build trust, strengthen partnerships, and drive system-wide alignment. Successful candidates will be comfortable working with cross-functional teams (Marketing, Operations, Development, Technology, and Legal) to understand communication goals, have strong written communication skills, be an adept project manager, and possess the poise and professionalism needed to interact with the highest levels of the organization. Given the nature of the 24-hour communications landscape, the position requires the candidate to be flexible and available in the event of urgent communications needs, crisis situations, company events, or timely media inquiries. The role reports to the Senior Director, Communications.

Requirements

4+ years of experience in a content management or communications role, ideally within a franchise environment
Bachelor’s degree in Communications, Marketing, Public Relations, Business, or a related field
Exceptional copywriting and editing skills, with experience crafting executive-level messaging and system-wide communications
Strong project management skills with the ability to manage multiple priorities, deadlines, and cross-functional stakeholders in a fast-paced environment
Experience using and managing content management systems, intranets, CRM platforms, and franchise communication tools (e.g., Zendesk, email marketing platforms, webinar tools)
High level of professionalism and discretion when handling sensitive, confidential, or high-impact communications
Collaborative, relationship-oriented approach with the ability to influence without authority and build trust across departments and leadership levels
Experience supporting executive presentations, conferences, and system-wide initiatives or events
Ability to handle and troubleshoot requests and challenges, even with limited information

Nice To Haves

Familiarity with crisis communications, media coordination, and issues management (preferred)
Experience in multi-brand franchise systems, retail, wellness, or service-based industries (preferred)

Responsibilities

Manage and execute the franchise communications content calendar and intake/submission process to coordinate the review, editing, and publishing of content across brand-specific content managementsystems, e-news platforms, and Zendesk knowledge centers.
Maintain and continuously improve content management systems, including Zendesk and brand intranets, ensuring information is accurate, current, searchable, and accessible.
Produce and manage content for franchise newsletters, webinars, system announcements, articles, and LinkedIn, ensuring alignment with brand voice and corporate priorities.
Plan, facilitate, and execute webinars and digital events using tools such as Zoom and Google Slides, including content development, scheduling, promotion, and post-event follow-up.
Maintain the franchise CRM and distribution lists to ensure accurate segmentation, reliable message delivery, and consistent communication across franchisees, operators, and internal stakeholders.
Monitor performance metrics and engagement across communication channels, analyze trends, and recommend strategic improvements to enhance reach, clarity, and effectiveness.
Serve as the primary point of contact for franchise-facing messaging, ensuring consistency, clarity, and tone across all brands, channels, and leadership communications.
Translate complex operational, marketing, tech, legal, and corporate initiatives into clear, actionable guidance for franchise owners and operators.
Support the development and maintenance of standardized messaging frameworks, templates, and communication playbooks for executive leadership, brand teams, and field support teams.
Assist in the design and implementation of structured feedback mechanisms to capture franchisee input, sentiment, and emerging issues, and surface insights to leadership.
Support development of executive presentations, leadership updates, and system-wide communications for conferences, advisory councils, and key initiatives.
Coordinate responses to franchise-related media inquiries in partnership with leadership and external partners.
Support the development and execution of crisis communication plans, ensuring timely, accurate, and aligned messaging to franchisees and internal stakeholders during sensitive or high-impact situations. Serve as a communications liaison across Legal, Operations, Marketing, and Executive Leadership to ensure messaging is approved, compliant, and strategically aligned.
Other duties and projects as assigned by supervisor and department heads.